NEW YORK--(BUSINESS WIRE)--Tremor Media, the largest independent online video advertising network, announced today that they have added Kristina Wines as Automotive Category Development Manager. Wines, a former senior account director at J.D. Power and Associates, will oversee all sector development in the fast-growing automotive segment for the dominant player in interactive video. She will be based in Detroit.
Wines spent nearly nine years at J.D. Power and Associates, where she was responsible for new business development on behalf of 250 clients. From conceptual design projects, delivery and sales, through satisfaction, service and loyalty, Wines’s deep knowledge of the automotive segment and the digital marketplace was honed through the development of dozens of these projects. Products and services represented range from syndicated studies and analysis (including Power Information Network dealer transaction data), consulting/proprietary projects, quality and satisfaction tracking studies, website development/improvement, advertising positioning, and forecasting – each of which she will bring to bear on behalf of Tremor media’s automotive clients. Prior to J.D. Power and Associates, Wines spent 10 years at Johnson Controls, a Tier 1 automotive supplier in various roles including Six Sigma, Consumer Research and Human Resources.
“We’re extremely pleased to add someone with Kristina’s automotive pedigree to the Tremor Media team,” said Jason Krebs, Tremor Media’s Chief Media Officer. “The automotive segment is one of the pillars of our business, and we will continue developing products in partnership with the manufacturers and their agencies that capitalize on the unique power of Tremor Media’s platform.”
“I have had the privilege of working with Kristina and in all of the years of working with her, she has been the most responsive and action based person I have worked with,” said Denton Dance, former Senior Director at J.D. Power and Associates (now at Maritz). “Her role in the automotive media space at J.D. Power and Associates was an area without precedence and she shaped and developed it while at J.D. Power and Associates. She is a respected member of the automotive digital community and considered a trusted advisor by her client base. I truly cannot say enough about Kristina Wines.”
About Tremor Media
Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 3,000 publishers who serve in-stream video, and more than 5,000 publishers who serve in-page video in exclusively brand-safe environments. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading SE2 brand success measurement tools, enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.
Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.