E Ink to Launch New Corporate Identity

New logo to be unveiled at 2011 Display Week

HSINCHU, Taiwan--(BUSINESS WIRE)--E Ink®, the leading developer and manufacturer of electronic paper display technologies, has announced the launch of a new corporate identity which combines all of the E Ink portfolio companies worldwide under one brand. This new brand evokes E Ink’s commitment to innovation, emerging markets and the environment.

“We are very excited to unveil our new corporate identity and logo”

“We are very excited to unveil our new corporate identity and logo,” said Scott Liu, Chairman of E Ink Holdings. “Our customer base has grown the past several years to encompass markets throughout the world, and this launch will further build on our global recognition and strengths.”

“We are building a world-class ingredient brand,” said Sriram Peruvemba, Chief Marketing Officer of E Ink Holdings. “Our new logo represents a technology leader that innovates, collaborates and produces eco-friendly products globally.”

The corporate signature is a stylized design of the E Ink name and incorporates duality as its theme. The drop of ink on the top right of the “E” represents what writing means to cultural heritage. The connection of the ink drop to the “E” represents the merging of traditional printed text with electronic media.

The new E Ink logo design emphasizes the cultural legacy passed on by technology. E Ink embraces technological advances while respecting human life, human culture and human nature.

The new logo will be premiered at the Society for Information Display (SID) Display Week, May 15-20, 2011, in Los Angeles, California.

E Ink at Display Week 2011:

During Display Week, E Ink will show a wide variety of products currently in high-volume production using E Ink EPD modules, as well as featuring the innovative possibilities for product designers interested in adopting the technology for their applications. In addition, several of E Ink’s electronics ecosystem partners are scheduled to speak in the E Ink booth and showcase their products.

E Ink will be speaking at several events at Display Week including:

• Tues., 5/17 @ 2:30pm – 7th Annual SID/Cowen 2011 Display Investors Conference – "Beyond Emerging Technology - Impacting the Display Industry in the Next Decade " – Paul Apen
• Tues., 5/17 @ 3:15pm – Exhibitor's Forum – "Beyond eBooks" – Jennifer Vail
• Thurs., 5/19 @ 8:35am – eBook & Tablet Market Evolution Conference – "Keynote: The Past, Present and Future of Electronic Paper" – Sriram Peruvemba
• Thurs., 5/19 @ 3pm – eBook & Tablet Market Evolution Conference - "Advances in FFS for Tablets" - Fumio Nemoto, Hydis / EIH

The E Ink family of products can be seen at booth #727. For more information regarding Display Week 2011, please visit the SID website at www.sid.org.

About E Ink Holdings

Founded in 1992 by Taiwan's leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. "E Ink" (8069.TW) is the pioneer of TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world's best wide viewing angle LCDs and its 2009 acquisition of E Ink Corp., the worldwide leader in ePaper. Listed in Taiwan's OTC market and the Luxembourg market, E Ink is now the world's largest supplier of displays to the eBook market.