2011 MITX Innovation Awards Finalists Announced

Outstanding Innovations to be Recognized at June 16^th Ceremony

CAMBRIDGE, Mass.--(BUSINESS WIRE)--The Massachusetts Innovation & Technology Exchange (MITX) announced today the finalists of its MITX Innovation Awards. The awards ceremony, being held on June 16, 2011 in the Innovation District of Boston, celebrates the innovations powering the future of marketing and revolutionizing the way we work and play.

“We had a record-breaking number of entries this year – a sign that the digital marketing, media, and technology industry in this region is thriving”

Finalists competed in two rounds of judging and were assessed on their product’s competitive positioning, value proposition, and ability to move the industry forward.

“We had a record-breaking number of entries this year – a sign that the digital marketing, media, and technology industry in this region is thriving,” said Debi Kleiman, MITX’s President. “These finalists represent some of the best products and companies on the scene today. We hope that everyone passionate about innovation and about making great ideas come to life will join us at the ceremony to celebrate these finalists and take part in this dynamic community.”

The 2011 MITX Innovation Awards Finalists are:

Best "Doing Good" Innovation

• Accessible Places
• Boston Medical Center
• Gazelle
• Google, Inc.
• ISITE Design Inc
• ReversingLabs

Best Ad Decision Making Tool

• ClickFuel
• DataXu
• Fiksu
• Media Armor
• Visible Measures
• WordStream

Best Bootstrapped Start-Up

• Aerva
• HeadSpin Software
• Jobmagic
• Machine Vision Consulting
• netBlazr

Best Business Operations Simplifier

• Apptegic
• Backupify
• Bullhorn
• Certeon
• Digitas

Best Commerce Game Changer

• AisleBuyer
• Gemvara, Inc.
• Modiv Media
• TurningArt
• Unbound Commerce

Best Consumer Tech that Makes Life Easier

• CardStar, Inc.
• Modiv Media
• peerTransfer
• Punchbowl Software, Inc.
• Pushpins
• Where, Inc.

Best Customer Engagement Driver

• Brass Monkey Inc.
• CardStar, Inc.
• Digitas
• Isobar
• VisibleGains

Best Mobile Solution

• Apperian Inc.
• Celtra Inc.
• Spring Partners Inc
• TripAdvisor

Best Use of Gamification

• CityVoter
• Isobar
• MeYou Health
• Practically Green
• SCVNGR

Best User Experience

• Boathouse Group
• Gazelle
• Modo Labs, Inc.
• Percussion Software
• VisibleGains

Most Insightful: Analytics and Business Intelligence

• Ampient
• Bullhorn
• Crimson Hexagon, Inc.
• GaggleAMP
• Performable
• Recorded Future

Learn more about the finalists and the show, visit www.mitxawards.org/innovation.

The MITX Innovation Awards is sponsored by Digitas, Isobar, Atom Group, DLA Piper, PricewaterhouseCoopers, Boston Innovation, and Metropolis Creative.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Cambridge, MA. For more information, visit http://www.mitx.org/.