Research and Markets: The Influence Online Information has on Chinese Consumer Buying Behavior 2011: Cosmetics & Skincare Category Report

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/386e0a/the_influence_onli) has announced the addition of the "The Influence Online Information has on Chinese Consumer Buying Behavior 2011: Cosmetics & Skincare Category Report" report to their offering.

“The Influence Online Information has on Chinese Consumer Buying Behavior 2011: Cosmetics & Skincare Category Report”

This insightful report finds that 46% of Shanghai consumers state that information gathered online had most impact on which cosmetic and skincare products they bought. This indicates that US$ 830 million of retail cosmetic and skincare purchases in Shanghai in 2010 was driven mostly by information collected online.

This report introduces to you the key online channels and related sources of information that Shanghai customers rely on for cosmetics and skincare purchase decisions. A highlight of this chapter is how consumers exchange product information in this category.

Results of our large sample quantitative research provide you exact knowledge of where consumers go online to gather information for their cosmetics and skincare purchase decisions. We list the names and importance of these websites in detail to help you better target your business activities in China. Our Focus Group China qualitative research held through 2010 will help you understand exactly how Shanghai consumers go through their cosmetics and skincare purchase decisions - which is roughly half purely done with online information.

Key Findings:

• 46% of all Shanghai Consumers and 71% of Shanghai female consumers who bought cosmetics in the last six months state that information collected online had the greatest influence on their final purchase decision in terms of brand or product.
• US$ 1.8 billion - Shanghai cosmetics and skincare retail sales generated in 2010.
• US$ 830 million - Share of Shanghai cosmetic and skincare retail sales influenced directly by online information in 2010.

Key Topics Covered:

Introduction and Report Objectives

Chapter 1: Methodology, Design and Key Findings

Chapter 2: Does Traditional Media Offer Value for Money Anymore in China or is Word of Mouth Now the Most Influential Source of Product and Brand Information?

Chapter 3: Difference in Importance of Online Information Sources across Product Categories (Pages 51 - 64)

Chapter 4: Cosmetics & Skincare

• Overview
• Introduction
• Key Online Information Channels for Purchases in this Product Category
• Table: Importance of Online Information in this Product Category versus Average Importance
• The Most Influential Online Channels in this Product Category
• Table: The Most Influential Online Channels in this Product Category
• Qualitative insight: How Consumers Gather Information Online in this Product Category
• Purchase Decision Making Process in this Category
• Summary

For more information visit http://www.researchandmarkets.com/research/386e0a/the_influence_onli