Leading Women’s Digital Media Company DECA Officially Launches New Online Video Syndication Network ‘Her Channel’

Deals with Hundreds of High-Quality Women’s Sites and Networks, Including ‘BlogHer’, Expand Network’s Audience Reach to over 35 Million

SANTA MONICA, Calif.--()--DECA, the leading women’s digital media company, today officially launched Her Channel, an online video syndication network for women. The platform provides high-quality, female-focused video content to some of the most influential women’s sites as a way to enhance their offerings, drive user engagement and create revenue opportunities through video advertising. Following a successful beta phase, the platform has already amassed a network of more than 200 syndication partners, including popular sites such as Recipegirl.com, TheSpohrsAreMultiplying.com and Picky-Palate.com. With today’s partnership announcement with BlogHer—Her Channel’s combined potential reach has expanded to over 35 million users.

The Her Channel platform provides its syndication partners with access to thousands of premium videos from its media company partners. Also, it offers syndicators a set of tools to help attract new audiences and maximize visitor engagement. The Her Channel platform delivers content instantly to syndication partners in four formats: a Her Channel-branded media bar, an interactive channel widget, embeddable video players and customized partner pages hosted on HerChannel.com. The media bar resides at the top of syndication partner sites, allowing each site owner to curate content for their audience. The interactive channel widget is comprised of a carousel of videos relevant to the site’s particular focus. Partner pages are customized video landing pages that include a suite of tools that make it easy to share videos across a partner's social graph.

“Until now, women audiences have been underserved by online video. We believe that this is a burgeoning market for premium online video consumption and our data fully supports this,” said Michael Wayne, CEO of DECA. “Her Channel is designed to syndicate the best women-focused video content and drive real revenue opportunities for premium content owners, whether they are lifestyle magazines, cable companies or independent producers. Our partnership with BlogHer opens up further opportunities for our content partners and advertisers in this space.”

"With this partnership, BlogHer is furthering our mission to create economic empowerment for our members, who will share in advertising revenue from Her Channel videos syndicated across the BlogHer Publishing Network," said Lisa Stone, BlogHer Co-founder and CEO. “The women in the BlogHer community turn to each other for information and advice, and eighty percent have purchased a product based on a blog recommendation. Working together, BlogHer and DECA will help leading brands bring their most relevant offers and messages into the highly trusted conversations women who blog are having with their readers.”

BlogHer is the largest community of women bloggers anywhere online, with over 25 million unique visitors every month, and is the leading participatory news, entertainment and information network for women, on the Web.

While Her Channel represents DECA’s content syndication arm, the company also owns and operates an original content production entity, DECA Studios, as well as a portfolio of women’s websites. Brand advertisers have found value in partnering with Her Channel and DECA Studios to reach women online in an engaging and effective way.

Digital Entertainment Corp of America (DECA) is a leading women’s digital media company that creates and syndicates premium video content. The company was established in 2007 and owns DECA Studios, Her Channel and a portfolio of owned and operated sites including Momversation.com, GoodBite.com, ParentsAsk.com and CoolMom.com. As a pioneer in the women’s digital industry, DECA partners with many of the world’s most reputable media companies, content creators, influential bloggers and advertisers to syndicate high-quality online video across its scaled network. Headquartered in Santa Monica, DECA is funded by Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners and Atomico.

About BlogHer:

Reaching more than 25 million women each month (Nielsen Site Census, January 2011), BlogHer is the leading participatory news, entertainment and information network for women online. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer creates opportunities for members via a community hub (www.blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU. BlogHer’s investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.

Contacts

For DECA / Her Channel
Jennie Kong / Jocelyn Johnson
323-761-7220
deca@miller-pr.com
or
For BlogHer
BlogHer Inc.
Elaine Wu
650-551-1364, ext. 245
Elaine.wu@blogher.com

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Contacts

For DECA / Her Channel
Jennie Kong / Jocelyn Johnson
323-761-7220
deca@miller-pr.com
or
For BlogHer
BlogHer Inc.
Elaine Wu
650-551-1364, ext. 245
Elaine.wu@blogher.com