Research and Markets: Influence Online Information has on Chinese Consumer Buying Behavior 2011: Fashion Clothing Category Report

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/83b86d/the_influence_onli) has announced the addition of the "The Influence Online Information has on Chinese Consumer Buying Behavior 2011: Fashion Clothing Category Report: Medium- to High-End Branded Apparel" report to their offering.

“The Influence Online Information has on Chinese Consumer Buying Behavior 2011: Fashion Clothing Category Report: Medium- to High-End Branded Apparel”

This insightful report finds that 47% of Shanghai consumers state that information gathered online had most impact on which branded apparel to purchase. This indicates that US$ 1.97 billion of medium- to high-end branded apparel retail sales in Shanghai in 2010 was driven mostly by information collected online.

This report introduces to you the key online channels that Shanghai consumers rely on when making medium- to high-end branded fashion apparel purchase decisions. Highlighted for you are distinct differences between males and females as to what online information is seen as important.

Results of our large sample quantitative research provide you exact knowledge of where consumers go online to gather information for their fashion clothing purchase decisions. We list the names and importance of these websites in detail to help you better target your business activities in China.

Our Focus Group China qualitative research held through 2010 will help you understand exactly how Shanghai consumers go through their fashion clothing purchase decisions - which is mostly done with online information.

Key Findings

• 47% of all Shanghai Consumers and 59% of Shanghai female consumers who bought medium- to high-end branded apparel in the last six months state that information collected online had the greatest influence on their final purchase decision in terms of brand or style purchased.
• US$ 4.8 billion of retail sales was generated in Shanghai in 2010 from the sale of medium- to high-end branded apparel.
• US$ 1.97 billion - Share of medium- to high-end branded apparel retail sales in Shanghai in 2010 influenced mostly by online information.

Key Topics Covered:

Introduction and Report Objectives

Chapter 1: Methodology, Design and Key Findings

Chapter 2: Does Traditional Media Offer Value for Money Anymore in China or is Word of Mouth Now the Most Influential Source of Product and Brand Information?

Chapter 3: Difference in Importance of Online Information Sources across Product Categories

Chapter 4: Fashion Clothing: Medium- to High-End Branded Apparel

• Overview
• Introduction
• Key Online Information Channels for Purchases in this Product Category
• Table: Importance of Online Information in this Product Category versus Average Importance
• The Most Influential Online Channels in this Product Category
• Table: The Most Influential Online Channels in this Product Category
• Qualitative insight: How Consumers Gather Information Online in this Product Category
• Purchase Decision Making Process in this Category
• Summary

For more information visit http://www.researchandmarkets.com/research/83b86d/the_influence_onli