Telemundo’s 2011 Billboard Latin Music Awards Presented by State Farm® Delivers Best Ratings Ever in 13-Year History Reaching Nearly 6.6 Million Total Viewers

The Top-Rated Award Show Was Featured as the #1 Worldwide Twitter Trending Topic

MIAMI--(BUSINESS WIRE)--Telemundo’s broadcast of the 2011 Billboard Latin Music Awards Presented by State Farm®, drew the network’s highest-rated Billboard Latin Music Award telecast across all major demographics in its 13-year history of broadcasting the premium awards show, according to Nielsen Media Research.

Last night’s broadcast, which aired on April 28^th at 8pm EDT, reached nearly 6.6 million total viewers. 2011 Billboard Latin Music Awards Presented by State Farm® had record breaking ratings and grew year-over-year drawing over 2.3 million total viewers (persons 2+) (+21%) and more than 1.3 million adults 18-49 (+11%), 738,000 women 18-49 (+8%) and 623,000 men 18-49 (+14%).

The red carpet pre-show, “Alfombra Billboard”, delivered substantial year-over-year increases in the 7pm hour. Telemundo delivered 1,284,000 total viewers (persons 2+), up +44%, and 635,000 adults 18-49, up +28%. The red carpet pre-show and the award telecast combined reached nearly 7 million total viewers.

Locally, the 2011 Billboard Latin Music Awards Presented by State Farm® was #1 in the time period regardless of language in New York and Miami among adults 18-49 and adults 18-34 and in Miami among total viewers.

Online response was also strong for the awards show. The show was the #1 worldwide Twitter top trending topic at 9:30pm EDT, and Telemundo’s Twitter following grew by +89% compared to prior day. Additionally, the network’s Facebook fan base increased by +54% compared to prior day. The live stream of the 2011 Billboard Latin Music Awards Presented by State Farm® was a great success, generating over 500,000 page views.

Source: The Nielsen Company, NPM, Live+Same Day, 4/28/11; fast national cume 4/28/11, AA Reach projections based on 6+ minute qualifier. Nielsen NSI Live +SD data.

Omniture Site Catalyst; Twitter; Facebook Insights

About Telemundo:

Telemundo Communications Group, LLC & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.