ENGLEWOOD, Colo.--()--The Western Union Company (NYSE: WU), a leader in global payments, and Latin Grammy Award Winning Artist Daddy Yankee today announced Alex Moncada of Alexandria, Virginia as the grand prize winner of ‘Love in Any Language’ contest, proving he knows how to “Sing It, Shout It, Send It!” with a unique music video. The announcement of the winner was made live today at the 2011 Billboard Latin Music Awards Press Conference in Miami, Florida by Daddy Yankee, the Latin Urban Artist of the Decade. Love in Any Language, a national campaign, was created for consumers to express love in a universal way and to pay tribute to mothers, family, friends and loved ones.
“It was a fun opportunity to express their love through original songs and lyrics and to share it with the world, and I congratulate Alex.”
Moncada was selected as one of the top 10 finalists from hundreds of entrants for his original and personal music video entitled “En Mil Idiomas” (In a Thousand Languages) to express his love and emotion for a girl whose picture he views on his phone. Moncada created a video featuring young people from different ethnicities showing signs that read, “I Love You” in different languages. As the grand prize winner, Moncada received a trip to the 2011 Billboard Latin Music Conference to formally be presented with the winning prize of $10,000 in person by Daddy Yankee and will perform at the Billboard Bash.
“Western Union’s Love in Any Language campaign is designed to honor mothers, family, friends and loved ones, who have all provided us so much throughout the years. The campaign takes the approach of using music, which is universally used to express love towards others in any language, as a way to empower consumers during the Mother’s Day season,” said Victoria López-Negrete, Senior Vice President and General Manager, North America, Western Union.
López-Negrete added, “Western Union helps consumers send the gift of love year round and we are excited to see the overwhelming responses from this multi-faceted, integrated consumer campaign.”
The Western Union initiative enabled consumers to create and upload original music videos and lyrics onto Western Union’s Facebook page, showing love in any language. Once entrants uploaded their entries, they were encouraged to tell friends and family to view their original work and vote. Public voting determined the top 10 finalists and, ultimately, one grand prize winner was selected by a judging panel. Love in Any Language also allowed those who did not wish to enter to participate by posting a “shout out” just for fun.
“Western Union and Love in Any Language is a campaign that I immediately connected with and I really liked the concept. Consumers across the U.S. had an opportunity to be creative and resourceful using their talents,” said Daddy Yankee. “It was a fun opportunity to express their love through original songs and lyrics and to share it with the world, and I congratulate Alex.”
For more information, visit loveinanylanguage.com (in English) or amorenmilidiomas.com (in Spanish) or visit facebook.com/westernunion.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of approximately 455,000 agent locations in 200 countries and territories. In 2010, The Western Union Company completed 214 million consumer-to-consumer transactions worldwide, moving $76 billion of principal between consumers, and 405 million business payments. For more information, visit www.westernunion.com.
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