Akoo Names Vice President of Human Resources, Announces Recruiting Initiatives

Growing advertiser demand for Company’s out-of-home television network resulted in 300 percent increase in ad revenues in 2010

CHICAGO--(BUSINESS WIRE)--Akoo, the largest out-of-home television network delivering entertainment programming to 90 million consumers each month in highly trafficked seating environments at 162 premier shopping malls, today announced that it named Kevin Crow as vice president, Human Resources. The Company also announced that it launched a series of recruiting initiatives to support recent growth, which in 2010 included a 300 percent increase in ad revenues and strong demand from advertisers, including Xbox 360, Samsung, and U.S. Cellular.

“I’m thrilled to join Akoo and contribute to the Company’s success”

Initially, Crow will help expand Akoo’s advertising and sponsorship sales teams in New York, Chicago, and Los Angeles. The Company expects to hire up to 30 advertising and sponsorship sales executives to support increased demand from its growing roster of agency partners and brand advertisers.

“Akoo’s mission is delivering the most magnetic and rewarding entertainment experiences by uniquely integrating television, mobile and social. Similarly, we’re focused on making Akoo the most magnetic and rewarding workplace for the industry’s best talent,” said Niko Drakoulis, Akoo CEO. “We’re very pleased to have Kevin join our team and drive critical human resources programs that support our growth.”

“I’m thrilled to join Akoo and contribute to the Company’s success,” added Crow. “Akoo is one of the most innovative media companies today, and I’m committed to delivering an equally innovative HR capability.”

Crow has held senior-level HR roles for leading marketing communications and advertising agencies during his career. His expertise includes organizational development, performance management, and compensation and benefits. Crow has earned the distinction of Senior Professional in Human Resources, one of the highest certifications offered within the field from the Society of Human Resource Management.

Prior to joining Akoo, Crow was an independent HR consultant working with a variety of clients within the marketing and advertising industry. He provided high-level strategic services ranging from recruitment and talent management to performance management systems.

About Akoo

Akoo is a global media and technology innovator. The Company’s patented media and marketing platform enables any mobile device or tablet to make on-demand content selections and interact with television screens, set-top boxes, and game consoles, as well as the Company’s flagship out-of-home television network. Akoo’s flagship television network delivers entertainment programming and advertising to more than 90 million high-value consumers each month in 162 premier shopping malls across top U.S. markets. The network engages a core 18-49 year-old demographic in the largest, most highly trafficked seating environments in malls where affluent, active shoppers are immersed in the Akoo experience for more than 30 minutes per average visit and have the ability to immediately act on retail transaction opportunities discovered on the network. To maximize engagement, Akoo’s interactive technology empowers viewers to request on-demand entertainment content and access location-based services using their mobile devices. As a result, Akoo drives advertising effectiveness and ROI for the world’s leading advertisers. Akoo’s connection with the media-elusive 18-24 year-old demographic is further strengthened by its rapidly growing network across top U.S. college campuses and universities. For more information, visit www.akoo.com.