NEW YORK--(Bloomberg Businessweek today announced the launch of a new iPad app called Bloomberg Businessweek+ (Plus) - the first app from a major business publication to use Apple Inc.'s subscription offering. The app combines the magazine’s fresh perspective on global business news and market trends with exclusive content and interactive features such as the latest market information and news on companies mentioned in articles.)--
“This isn't just another platform to reach our readers and prepare them for the week ahead”
"We re-imagined the Bloomberg Businessweek magazine for the iPad, enriching it in ways that make sense for our readers," said Oke Okaro, general manager and global head of Bloomberg mobile. "Packaged in a clean, easy-to-use and unique interface, the app offers a great reading experience optimized for the iPad."
"This isn't just another platform to reach our readers and prepare them for the week ahead," said Editor Josh Tyrangiel. "With the launch of the Bloomberg Businessweek app, we are enhancing the value of the magazine by making it instant and interactive."
Bloomberg Businessweek+ leverages the best of Bloomberg's news and data by allowing users to get live information on companies, including current stock price, performance history, and recent news. Bloomberg personalities also come into the spotlight through exclusive video and audio content including a weekly look behind the cover story with Bloomberg Businessweek's editor and creative director. Additionally, both Charlie Rose and Bloomberg's Tom Keene will enhance their weekly print columns with audio commentary.
Additional features include:
- The ability to search across issues by company or keyword, save articles in a personal library, and share favorite stories via email, Twitter and Facebook.
- A special "Highlights" section which gives a quick synopsis of the week's top articles.
- A dedicated navigation bar and global table of contents make it easy to discover articles and other information.
Continuing to invest in new platforms like the iPad opens new doors for advertisers. The new app has several high-impact ad units, giving advertisers an opportunity to reach a new and broader audience and showcase their brand in a new way. NetApp is the Platinum Sponsor, whose campaign fully leverages the platform with a highly visual and interactive advertising experience.
Bloomberg Businessweek+ is launching as the magazine celebrates its one-year anniversary since it was redesigned and increased its global business coverage. The magazine has experienced significant growth on the advertising front with a 49 percent increase in advertising pages year-over-year for the first quarter of 2011.
Consumers can download the app on iTunes and get access to a free issue. The monthly subscription is $2.99 while current magazine subscribers can get the app, including each issue, at no additional cost.
For more information on Bloomberg Businessweek, please visit http://www.businessweek.com/ and follow us on Twitter @bw and Facebook. For more information on Bloomberg's mobile offerings, please visit http://www.bloomberg.com/mobile/.
About Bloomberg Businessweek
Bloomberg Businessweek is a trusted source of essential, comprehensive insight that business leaders depend on to get ahead. Bloomberg Businessweek offers a global perspective to help senior executives profit from smarter, faster, and more informed decisions. Founded in 1929, the magazine is a market leader, with more than 4.7 million readers each week in 140 countries. Drawing on more than 2,300 journalists in 146 bureaus across 72 countries, Bloomberg Businessweek covers the business world like no one else can.
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