Flippa Website Marketplace Passes $50M with More Websites and Less Flipping

MELBOURNE, Australia--(BUSINESS WIRE)--The total value of websites sold through the Flippa website marketplace raced past the $50 million mark today.

“interest in the world of buying and selling websites continues to thrive as Flippa has reported that new records are set each month across user, bidding and sale metrics”

This is a massive achievement for a marketplace that opened its doors in June 2009 with only 300 website listings – today it is more than ten times that with over 3,500 websites and domains being made available for sale in any given month.

High-profile sales made on Flippa include Mark Zuckerberg’s Facemash as well as ReTweet.com, MacTalk.com.au and Twaud.io. Other big-ticket sales including Debate.org, s9.com, BlogTopSites.com, and AY.com have been joined by a growing number of confidential website sales.

A few headline facts from Flippa’s website sales data:

• Google continues to dominate the world of websites with penetration of Google AdWords, Google Analytics and Google Webmaster blowing away their closest rivals a few times over (Amazon Associates, StatCounter and Yahoo Webmaster respectively)
• Websites with revenue and traffic have an average Price–Earnings Ratio of just 0.18 and are selling for 4 times more than sites without revenue
• 60% of website buyers and sellers come from the US, UK and Canada
• Less than 1.5% of websites sold on Flippa were actually “flipped” (ie bought, improved and resold)

Flippa founder Mark Harbottle explains, “Website buyers and sellers have known for over 18 months that there is more to Flippa than traditional flipping of websites. Website owners know that if they list a decent site on Flippa it will attract qualified website buyers. Similarly, website buyers know that Flippa has by far the largest number of active websites for sale anywhere in the world.”

When asked about the profile of an average sold website on Flippa, Flippa General Manager Dave Slutzkin outlined “a typical sold website is built on WordPress with a .com domain registered with GoDaddy and running on an Apache server hosted by HostGator. It has a PageRank of 1 or 2 and has over 900 pages indexed in Google, 1,200 in Yahoo and 200 in Bing. Most importantly, it has over 20,000 unique visitors per month and is monetized through more than just advertising to earn over $300 in monthly revenue.”

Slutzkin added that “interest in the world of buying and selling websites continues to thrive as Flippa has reported that new records are set each month across user, bidding and sale metrics”.

About Flippa:

Flippa is the #1 marketplace for buying and selling websites. Buyers and sellers trade around $2 million worth of websites and domains through the Flippa marketplace each month. Over 150,000 bids were placed on Flippa website/domain auctions in 2010 across nearly 20,000 successful auctions and private sales. The most notable of these included Mark Zuckerberg’s Facemash.com as well as Retweet.com and s9.com.

More information: Flippa.com/about