Paper Coterie Launches Live Beta to Document the Beauty of Life Well Lived

Transcontinental Company Opens Beta Access for Consumers

SALT LAKE CITY--(BUSINESS WIRE)--Today marks the public beta launch of Paper Coterie, a new online community designed to help consumers document the beauty of everyday life using photos and stories. A Salt Lake City-based Transcontinental company, Paper Coterie aspires to become a leading source of inspiration and tools to help consumers document, preserve and share their own authentic stories and the stories of their friends and family.

During beta, the site offers the ability to create a broad selection of beautifully designed books and journals; cards; unique and innovative calendars; home décor items and gifts; recipe cards and books; swatchbooks, and more. Prices range from $15 to $30.

Identifying with the time management needs of its busy demographic, Paper Coterie will introduce later this month, a proprietary method for conveniently capturing and recording everyday moments. With the Inspire Me Collection™ powered by PromptMe™, Paper Coterie will guide members through a book of their choice and allow them to complete the product via a series of email prompts and reminders.

“Life is busy,” said Melisa Jeffers, Senior Director of Consumer Strategies. “We all have hundreds of everyday moments caught with our cell phones or digital cameras. It’s so easy to take the photo, but to capture and document that moment to share and have forever is much more challenging. Paper Coterie’s mission is to create an engaging experience that makes it simple and enjoyable to capture photos, details, and a story forever.”

The Paper Coterie beta will continue through April 2011 in preparation for its official launch in late spring. All customer orders placed during beta testing are 50 percent off plus free shipping by entering coupon code: BETALEMONADE.