Research and Markets: The US Connected Consumer Survey

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/705494/the_us_connected_c) has announced the addition of the "The US Connected Consumer Survey" report to their offering.

To ensure their future success, stakeholders in the telecoms and media sector must understand user demand and the impact of new technology developments and business models. Only then can they tailor their products, services and infrastructure investments to meet user demand. This report, drawing on a survey of 1000 consumers in the USA and a further 4000 from Western Europe, tracks and highlights trends in the evolution of consumers' behaviour and service usage.

This Report Provides an Analysis Of:

• Adoption and usage of mobile content and applications by age, region and CSP
• Mobile broadband churn and usage
• Strategies for attracting new mobile broadband customers
• Customer satisfaction with fixed broadband services, by CSP, region and service aspect
• Key factors that will attract new fixed broadband customers
• Demand for ultra-fast broadband applications
• Consumer usage of over-the-top and pay-TV services
• The usage of music services
• Selling services to fixed-only and mobile-only homes
• The status of VoIP in the USA

Key Topics Covered:

• Executive summary
• Introduction
• The US market is highly consolidated and mobile-dominated
• Document map - Results
• Results - Mobile content and applications
• Mobile content and applications: overview
• There is a considerable opportunity to promote mobile content and applications to older users
• Mobile content and application usage in the US varies by region
• Adoption of mobile content and applications does not decrease as high-end devices penetrate the mass market
• Mobile Internet browsing is the most-widely adopted service
• The more users are exposed to content and applications, the more important it becomes when selecting a CSP
• Results - Mobile broadband
• Mobile broadband: overview
• A significant proportion of mobile broadband subscribers plan to drop the service
• CSPs should be concerned about the high level of churn that is likely to come with mobile broadband
• Mobility should be the key factor in attracting new subscribers
• Most subscribers use mobile broadband as a complement to, rather than a replacement for, fixed broadband
• Customers are clearly aware of the differences between fixed and mobile broadband services
• Results - Fixed broadband
• Fixed broadband: overview
• US fixed broadband consumers are becoming more likely to churn - price and speed will drive their purchasing decisions
• The factors that help to retain fixed broadband customers are not the same as those that attract them to a service
• Ultra-fast broadband could reduce churn significantly and win new business - if CSPs articulate its benefits well
• Results - Video content
• Video content: overview
• The TV and video content market in the US is much more developed than those in Western Europe
• OTT video is not yet cannibalizing pay-TV services
• Music consumption patterns may indicate the future evolution of video services
• Results - Fixed and mobile voice services
• Fixed and mobile voice services: overview
• Most users continue to have both fixed and mobile voice access, but mobile-only usage is more common in the US
• Skype continues to dominate the VoIP market, but VoIP usage is less prevalent in the US than in Western Europe
• Higher competition in specific mobile markets has produced a greater diversity of contract bundles in the US
• The Connected Consumer: keeping you connected to the always-on consumer

For more information visit http://www.researchandmarkets.com/research/705494/the_us_connected_c