NEW YORK--(BUSINESS WIRE)--Today Sulia (http://www.sulia.com), a realtime media company, announced that it is working with Twitter to provide publishers with premium streams of Twitter content from the best-regarded sources. Early distribution partners include Flipboard, The Washington Post, WSJ.com, Gannett, Everyday Health, TweetDeck, Kiplinger and Beliefnet.
As realtime content becomes an essential component of every editorial strategy, publishers and apps are using Sulia Channels to provide readers with high-quality coverage on thousands of ‘evergreen’ and timely topics.
Sulia’s ‘evergreen’ Channels cover topics ranging from sports to politics, from health to shopping, and from celebrity gossip to financial news. Sulia’s timely Channels have recently included the Japan earthquake, Charlie Sheen’s scandals, the NCAA Tournament, New York Fashion Week, and the AT&T and T-Mobile merger.
Why Sulia Channels
Twitter has become the broadcast platform for journalists, politicians, experts, athletes, celebrities, and…well…everyone to express what they are thinking, doing, and seeing in realtime. Publishers want to offer their users the best of Twitter on the subjects they cover, and their advertisers want to be associated with the best social content.
With so many people Tweeting about every topic imaginable, it is difficult to identify the most important and appropriate content among the hundreds of millions of updates each day. Sulia has solved this problem.
"Twitter has created an amazing forum for global content creation and sharing. Sulia is able to bring this content together in meaningful, immediately relevant ways," said Mike McCue, CEO of Flipboard. "By introducing Flipboard readers to important independent sources curated by Sulia, we help people discover great content, photos, and videos on topics they care about most."
Crowdsourced Expertise, Social Filters and Publisher Customization
Sulia continuously analyzes tens of millions of Twitter Lists to determine the best-regarded sources at any moment in time across thousands of topics. Sulia then uses a combination of machine learning and human supervision to filter out all off-topic, spammy, and profane content from these sources. The result is high-quality realtime Channels that are always on-topic, readable, and relevant.
“Publishers want to include smart realtime content on their sites,” said Jonathan Glick, CEO of Sulia. “The great thing about Sulia Channels is that partners not only get the best tweets from the best sources, but our customization services allow each partner to modify each Channel so that it reflects their unique editorial voice.”
Each partner can customize each Channel to reflect its unique voice by adding or removing sources, featuring its own content contributors, and adding its own filter settings.
Several leading publishers and mobile applications have been using Sulia Channels. Examples include:
- Flipboard features Sulia’s news and event-based Channels in their Weekly Picks section and showcases ‘evergreen’ Channels in every search.
- The Washington Post features breaking political, national and foreign news Sulia Channels on their iPad application.
- WSJ.com is supplementing their coverage of the NCAA Tournament with on every team, game and host city on their website and mobile apps.
- Gannett included Sulia’s Super Bowl Channels on over 35 of its local websites, including the Green Bay Press Gazette, the hometown paper of the champion Green Bay Packers.
- Everyday Health's Daily Glow publishes original content, expert advice and in depth articles about beauty from a healthy perspective, and Sulia will augment the site's content with live streams of commentary from beauty experts.
- TweetDeck features Sulia’s searchable List Directory product, offering users access to tens of thousands of the best community-curated Twitter lists.
- Kiplinger is providing realtime personal finance, investing and retirement information to their millions of readers in the US.
- Fashion Etc. featured Channels on New York Fashion week, and includes Sulia fashion Channels as part of its leading fashion coverage.
- Beliefnet is featuring Channels on inspiration, spirituality and all major faiths.
All Sulia Channels are available immediately as embeddable widgets on the Web or as feeds through the Sulia API. Channels are made available on a license or revenue sharing basis.
Sulia is a realtime media company that organizes micro-content for consumers, publishers and marketers. Combining crowd-sourcing, machine learning, and human supervision, Sulia creates thousands of realtime Channels that draw from the contributions of the most respected sources and experts on a particular topic. Sulia investors include FirstMark Capital, IA Capital Partners, Village Ventures, Founder Collective, and SV Angel.