Crocs, Inc. Refreshes Look for Spring and Summer with New Translucent Collection

Fashion-forward evolution inspires “New Crocs, New You” consumer makeover contest

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Jenn Falik, nationally-recognized style expert, provides tips for how to maximize your spring wardrobe. (Video: Business Wire)

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NIWOT, Colo.--()--Crocs, Inc. (NASDAQ: CROX) today announced the introduction of the new translucent collection, more fashion-forward styles inspired by this season’s shimmer trends. Inspired by Crocs’ updated product line, consumers are encouraged to participate in the “New Crocs, New You” wardrobe makeover contest with nationally-recognized fashion expert, Jenn Falik.

The new translucent line is the first collection from Crocs to incorporate TPU with Crocs’ proprietary Croslite™ technology and feature brilliant sheer colors perfect for spring and summer wardrobes. All of the new styles are available for $49.99 or less. Key women’s translucent styles for this season include:

  • Adrina Flat (MSRP: $39.99, sizes J1 – W11) is a colorfully stylish flat featuring Crocs’ renowned comfort and a distinctive circular design. The Adrina Flat is available in ultraviolet/berry, aqua/celery, black/black, espresso/bronze and grapefruit/oyster.
  • Carlie Flat (MSRP: $44.99, sizes J1 – W11) is Crocs’ take on peep-toe flats, complete with a fully molded Croslite™ material sole and a supportive transparent TPU upper for enhanced comfort. The Carlie Flat is available in buttercup/oyster, aqua/buttercup, black/black, celery/aqua, dahlia/fuchsia, fuchsia/ultraviolet, khaki/espresso, lavender/ultraviolet and oyster/mango.
  • Adrina Strappy Sandal (MSRP: $34.99, sizes W4 – W11) is a sleek and strappy sandal featuring a transparent TPU upper that wraps the toe and ankle providing comfort and support. The Adrina Strappy Sandal is available in aqua/celery, black/black, espresso/bronze, grapefruit/oyster and ultraviolet/berry.

“This season’s collections ultimately reflect the progression of Crocs’ signature style. New Crocs, New You allows us to showcase our product makeover while allowing us to directly communicate new offerings to our consumers,” said Christy Saito, Director of Product for Crocs. “By providing women with more on-trend styles, we are able to broaden our reach into new wearing occasions. Our consumers now have more stylish options to incorporate into their daily looks.”

Today through April 15, consumers are invited to visit www.crocs.com/newyou to enter a makeover contest. The grand prize winner will receive a trip to New York City for a makeover package, including a shopping spree and makeover with style and beauty expert Jenn Falik. Crocs will donate $5 per entry to Dress for Success Worldwide with a minimum donation of $40,000 and a maximum donation of $50,000; the donation supports the organization’s ongoing efforts in providing professional attire and a network of support for disadvantaged women.

“Dress for Success supports more than 100 communities worldwide, providing more than 50,000 women each year with the clothing, guidance and tools necessary to succeed in work and in life,“ said Joi Gordon, Chief Executive Officer of Dress for Success Worldwide. “Thanks to Crocs and its donation to Dress for Success, our services and support for disadvantaged women continues worldwide.”

“Updating your wardrobe for spring and summer doesn’t have to break the bank and the new translucent collection from Crocs makes it simple to get great style at affordable prices,” said Falik. “It’s amazing what small updates to your current wardrobe can do to transform your look and leave you with variety of new styles you can wear throughout spring and summer.”

To learn more from Falik and her suggested spring looks featuring the newest Crocs™ shoes, consumers can watch a wardrobe makeover tips video with Falik on Crocs' YouTube channel.

Additional information about the newest Crocs™ shoes for the entire family is available at www.crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6655119&lang=en

Contacts

Crocs, Inc.
Shelley Weibel, 303-848-7000
sweibel@crocs.com
or
Linhart PR
Robin Zimmerman, 303-951-2559
rzimmerman@linhartpr.com

Release Summary

Inspired by Crocs’ new shoes, consumers are encouraged to participate in the “New Crocs, New You” wardrobe makeover contest. Crocs new spring styles are fashion-forward, and feature brilliant colors.

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Contacts

Crocs, Inc.
Shelley Weibel, 303-848-7000
sweibel@crocs.com
or
Linhart PR
Robin Zimmerman, 303-951-2559
rzimmerman@linhartpr.com