Research and Markets: India Consumer Electronics Report Q2 2011 - Total Indian Market Handset Sales Are Expected To Approach 229mn Units In 2015

DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/df58a0/india_consumer_ele) has announced the addition of the "India Consumer Electronics Report Q2 2011" report to their offering.

The India Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on India's consumer electronics industry.

India's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected at about US$29.4bn in 2011. This is expected to increase to US$50.6bn by 2015, driven by rising incomes and growing affordability. Only nine out of 1,000 people in India own a computer, one-fifth of the level in China, while Indian handset population penetration is about 57%.

Spending on consumer electronics devices is projected to grow at an overall CAGR of 14% through 2015, with the key segments including low-cost mobile handsets, colour TVs, set-top boxes and notebook computers. In 2010 demand for LED TV sets grew strongly, and touchscreen phones were another growth area.

Computers

Computers accounted for about 33% of Indian consumer electronics spending in 2010. BMI forecasts Indian domestic market computer hardware sales (including notebooks and accessories) of US$8.9bn in 2011, up from US$8.0bn in 2010. Sales were up by as much as one-third in H110 compared with the same period of the previous year. With PC penetration at about 2%, the computer hardware compound annual growth rate (CAGR) for the 2011- 2015 period will be about 18%. India's domestic video, audio and gaming device market is expected to grow to a value of US$21.1bn in 2015. TV will remain the core product in this category, with sports events such as India Premier League cricket and the 2010 Commonwealth Games in Delhi driving demand for TV set upgrades. LCD TV set sales were projected to pass 2.7mn in 2010, while vendors also reported strong growth in the LED TV set segment.

Mobile Handsets

Indian mobile handset sales accounted for about 33% of Indian consumer electronics spending in 2009. Total Indian market handset sales are expected to approach 229mn units in 2015, as mobile subscriber penetration soars towards 145%. Vendors are likely to increase their focus on semiurban rural customers, with penetration in rural areas estimated at less than 15%, far below the national level. Smartphones and touchscreen models are a strong growth area, with Indian and multinational vendors competing to offer phones with perceived high-end features at affordable prices.

Companies Mentioned:

• HCL Infosystems
• Mirc Electronics Ltd (Onida)

For more information visit http://www.researchandmarkets.com/research/df58a0/india_consumer_ele