Carmen Mercado Named Chairman of the National Association of Hispanic Real Estate Professionals

Gerardo “Jerry” Ascencio appointed vice chairman; pair will lead real estate trade group as it strives to preserve access to homeownership for Hispanics

SAN DIEGO--(BUSINESS WIRE)--Carmen Mercado, a Long Island, New York-based Education & Diversity Manager with NRT’s Coldwell Banker Residential Brokerage, was installed as chairman and president of the National Association of Hispanic Real Estate Professionals during its policy forum last week in Washington, D.C. Mercado has served on the association’s national board since 2006 and most recently was vice chair. Gerardo “Jerry” Ascencio, a Los Angeles-based real estate broker, will succeed Mercado as vice chair. Both officers will serve a one-year term in their post.

“Carmen Mercado and Jerry Ascencio bring a potent combination of real marketplace knowledge, leadership and understanding of the challenges that Hispanic homebuyers and practitioners encounter”

“Carmen Mercado and Jerry Ascencio bring a potent combination of real marketplace knowledge, leadership and understanding of the challenges that Hispanic homebuyers and practitioners encounter,” said immediate Past Chair Alex Chaparro. “Their grasp of the issues will be a huge benefit to NAHREP’s national leadership team.”

By day, Mercado trains real estate agents and drives leadership development for Coldwell Banker Residential Brokerage, which is owned by NRT LLC, the nation’s largest residential real estate brokerage company. Mercado is also an active member of the Realogy Diversity and Inclusion Council. She is a certified real estate instructor and delivers training programs throughout the Long Island and Queens area. She became active in NAHREP at the local level in 2004 when she founded the local NYC affiliate chapter. In 2006, she was appointed to the national board and has served on the executive committee prior to being named last year as vice chair. A passionate advocate for underserved homebuyers, she has helped educate local Latinos about homeownership over the years by delivering seminars in liaison with local nonprofits.

Gerardo “Jerry” Ascencio, GRI, CRS is founder and past president of the NAHREP San Fernando/Santa Clarita affiliate chapter and a member of the association’s national board. He is an established real estate broker in the greater Los Angeles area with two offices and 65 agents and broker-associates. Ascencio served on the board of directors for the Southland Regional Association of Realtors and has served in numerous leadership and educator roles. He will succeed Mercado as chairman in 2012.

About NAHREP

The National Association of Hispanic Real Estate Professionals, a non-profit 501c6 trade association, is dedicated to increasing the homeownership rate among Latinos by educating and empowering the real estate professionals that serve them. Based in San Diego, NAHREP is the premier trade organization for Hispanics and has more than 18,000 members in 48 states and 50 affiliate chapters.