Sleep Innovations Announces Partnership with Olympic Gold Medalist, Dara Torres

5 Time Olympian and Mother will unveil her line of endorsed Sleep Products at HFPA New York Home Fashions Market

NEW YORK--(BUSINESS WIRE)--Sleep Innovations, a market leader in designing and manufacturing advanced foam sleep solutions, announced today their partnership with Dara Torres to endorse and promote a soon-to-be-revealed product line from Sleep Innovations.

“We are thrilled to partner with Dara and believe she is the perfect spokesperson to represent our exciting new product line from Sleep Innovations”

As a twelve time Olympic medalist, mother, best-selling author, role model and motivational speaker, Dara knows the importance of sleep and how it contributes to a person’s overall health. Along with diet and exercise, sleep provides the restoration, rejuvenation and energy necessary for improved performance and everyday wellness.

“We are thrilled to partner with Dara and believe she is the perfect spokesperson to represent our exciting new product line from Sleep Innovations,” said Sleep Innovations President and CEO Michael C. Thompson. “Dara’s dedication to fitness and health, as demonstrated by her extraordinary athletic and personal achievements, aligns perfectly with Sleep Innovations’ mission to help consumers improve their sleep and wake up feeling refreshed, recharged and rejuvenated.”

The Dara Torres endorsed sleep products line will be unveiled during the Home Fashion Products Association (HFPA) New York Home Fashions Market in March 2011. The featured products along with Dara will appear in a multi-media advertising and online campaign to promote the Sleep Innovations brand and new rejuvenation focused product line.

About Sleep Innovations

Sleep Innovations is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced, memory foam products, including pillows, mattress toppers and mattresses. Through extensive clinical and consumer testing, Sleep Innovations has found that its breakthrough foam solutions help to improve the quality of its consumers’ lives through better sleep. For more information, visit www.sleepinnovations.com.