Mahindra USA Announces All New 5010 Tractor

HOUSTON--(BUSINESS WIRE)--Houston-based Mahindra USA proudly announces the all-new 5010 4WD Open Station Gear Drive 9X3, the 5010 4WD Cab Gear Drive 9X3, and the 5010 4WD Cab Hydrostatic Drive to its 10-series of tractors. The 10 series tractors are a value line of compact economy machines designed for a multitude of uses. The new 5010 models were unveiled at the Raleigh Southern Farm Show on February 2^nd through 4^th, and will be available at Mahindra dealerships nationwide in early March 2011.

“For an amazingly attractive price, Mahindra customers will receive the big push, pull and lift power they expect from a Mahindra tractor and be covered by our industry-leading 5-year power-train warranty.”

“The Mahindra 5010 tractor is a work-horse that is not only packed with power, it’s also packed with value,” said Mike Hilderbrand, Vice President of Marketing & Organizational Development for Mahindra USA. “For an amazingly attractive price, Mahindra customers will receive the big push, pull and lift power they expect from a Mahindra tractor and be covered by our industry-leading 5-year power-train warranty.”

Each 5010 tractor features a four-cylinder, 49 horsepower engine that is the best in its class. The new models continue the strength of the 10 series, with a 3-point lift capacity of 3,314 lbs which is also the best in its class. Standard features on the new 5010 models include: 1 remote valve, tilt steering wheel, flat operator’s deck and a suspension seat.

The 5010 Open Station Gear Drive and the 5010 Cab Gear Drive each feature a 49 horsepower engine with Constantmesh 9X3 speed forward-reverse transmissions and the 5010 Cab Hydrostatic has a 49 horsepower Hydrostatic twin-pedal 3-range transmission.

The 5010 4WD Open Station Gear Drive will feature the ML150 loader, while the 5010 4WD Cab Gear Drive and the 5010 4WD Cab HST Drive will feature the new ML155 loader. The ML155 loader features a lift capacity of 2,991 lbs. (at pivot pins) and has a skid steer design that allows for quick change outs between optional attachments such as a bucket, bale spear and pallet fork.

The 10 series offers heavy-duty performance at a no-nonsense price. The fuel-efficient engines will help owners reduce their operating costs and save money with the value-pricing of the new products.

Mahindra is known worldwide for quality tractors. In 2007, M&M’s Farm Equipment Sector became the only tractor manufacturing company in the world to receive the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 7.1 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes.

For the past 26 years, the Farm Sector has maintained its leadership position in the Indian tractor industry, the world’s largest tractor market, and has a global presence with operations in 35 countries.

In its quality journey, Mahindra’s Farm Sector has won the Deming Application Prize in 2003, followed by the Japan Quality Medal in 2007. It is the 20th Company in the world, the 2nd company in India, and the only tractor manufacturer in the world to achieve this distinction.

The Sector has 5 state-of-the-art manufacturing plants in India, 2 plants in China, 3 assembly plants in USA and 1 assembly plant in Australia. The Sector also has a subsidiary agricultural tractor manufacturing company in India known as Mahindra Gujarat Tractor Limited (MGTL).

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra USA’s Farm Equipment Sector, please visit www.mahindrausa.com.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defense, energy, finance and insurance, industrial equipment, logistics, real estate, retail, steel, and two wheelers. A US $7.1 billion multinational group based in Mumbai, India, Mahindra employs more than 112,000 people in over 79 countries. In 2010, Mahindra was named among the Forbes Asian Fab 50 and the Credit Suisse Great Brands of Tomorrow. Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India,- 2010, created by the Carbon Disclosure Project (CDP). For more information, visit www.mahindra.com.

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