Frozen Food Foundation Hosts 5K Fun Run/Walk Presented by Green Giant in San Francisco

SAN FRANCISCO--(BUSINESS WIRE)--The Frozen Food Foundation is pleased to announce that it surpassed its participation goal for the Frozen Food Foundation 5K Fun Run/Walk presented by Green Giant^® held yesterday in conjunction with the 2011 AFFI Frozen Food Convention.

“Frozen food companies make wholesome, convenient and affordable products available to American families, and I’m proud of the Foundation’s efforts to promote frozen foods in a venue that also encourages physical activity.”

Nearly 200 runners and walkers, including San Francisco youth, teens and families and Convention attendees, joined Foundation members and Green Giant’s “Sprout” for the fourth annual event, and the first to be open to the public.

The Frozen Food Foundation thanks its sponsors for this year’s event, Green Giant^®, Birds Eye^®, Weight Watchers^® Smart Ones^® and Sargento^®, as well as its partner organization, the Produce for Better Health Foundation.

“I am delighted that such a large group of local runners chose to join with members of the frozen food community in a public display of their commitment to health and well-being,” said Foundation President Kraig R. Naasz. “Frozen food companies make wholesome, convenient and affordable products available to American families, and I’m proud of the Foundation’s efforts to promote frozen foods in a venue that also encourages physical activity.”

Nearly one third of American children are overweight or obese, a sobering statistic driven by a significant decrease in physical activity and poor eating habits. America’s frozen food producers are committed to improving the outlook for children by offering products that are convenient, contain less fat, salt and sugar and make use of natural ingredients and whole grains. Through the 5K Fun Run/Walk, the Frozen Food Foundation is encouraging healthier eating habits and exercise to help foster improved health.

All runners and walkers received a t-shirt and finisher’s medal for their participation, as well as coupons for frozen food products. Proceeds from the event benefit the public education and research efforts of the Frozen Food Foundation.

For more information about the Frozen Food Foundation 5K Fun Run/Walk presented by Green Giant^® or the Foundation’s activities, please visit the Frozen Food Foundation online at www.FrozenFoodFacts.org.

The Frozen Food Foundation exists to foster scientific research, public awareness and industry education regarding the nutritional and safety attributes of frozen foods for the benefit of the common good. The Frozen Food Foundation is affiliated with the American Frozen Food Institute.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6619872&lang=en