“Birkman on Demand” Makes Personality Testing Insights of The Birkman Method® Accessible to Everyone

HOUSTON--(BUSINESS WIRE)--Birkman International introduces “Birkman On Demand” (BOD), a web-based reporting tool that delivers quick and easy to understand results from The Birkman Method®. This new reporting format requires no training to use or specialized interpretation of test results and it was developed under a rigorous, academic, scientific and business-focused process.

“Because it is web-based, ‘Birkman on Demand’ allows users to customize the ways in which they view and create test reporting by dynamically changing results for individuals or groups onscreen”

Driven by universal questions such as “What are the biggest mistakes you can make with me?” or “What is my leadership style?” BOD is a new way to present and review results from The Birkman Method® in a practical, accessible format. It is ideal for businesses, non-profits, churches, schools, families, or anywhere people need to learn more about each other and achieve common goals productively and effectively.

“The Birkman Method® has been empirically proven to reliably analyze and report what motivates behavior, and to identify the needs that can drive behavior in positive and productive directions. But concerns about the cost or complexity of using it can keep organizations and groups from realizing the benefit of this powerful tool,” says Sharon Birkman, President and CEO of Houston-based Birkman International, Inc. and daughter of company founder Dr. Roger Birkman. “’Birkman on Demand’ offers Birkman analysis in a cost-effective and universally accessible format that eliminates the need for outside interpretation. Its custom reports and workbooks are organized by topics that give quick insights and promote helpful dialogue.”

“Because it is web-based, ‘Birkman on Demand’ allows users to customize the ways in which they view and create test reporting by dynamically changing results for individuals or groups onscreen,” Birkman continues. “It can be used in stand-alone applications or as a supplement to more advanced Birkman reporting with the help of specially trained Birkman Certified consultants.”

The Birkman Method®, unlike most other personality assessment approaches, describes interests, strengths, motivational needs and stress reactions for each individual and provides basic recommendations for developing strengths and skills related to a wide variety of environments and people. This helps individuals manage life and work situations in ways that fulfill their motivational needs, and can reduce the stress reactions that so often damage relationships and occupational effectiveness.

With “Birkman on Demand,” individuals and groups can discover their distinctive Birkman assessments through a series of topics that provide a practical context for their results. The process is self-interpretive, so users can print or e-mail their own custom reports or workbooks by choosing only that data necessary for coaching sessions, workshops or retreats. The Birkman on Demand topics can even be linked to the particular competencies or culture of an organization. Again, since no specialized interpretation is required for understanding, the BOD reports are an excellent “listening exercise” with flexible methods to view and print results. Users can now go directly to the specific insights they need, on screen or in print, and discuss their application.

“Birkman on Demand” can be used interactively by supervisors, employees, teachers, students, government or church participants, husbands, wives, parents and children. Here are some typical examples:

Team leaders can present test results from The Birkman Method® by strategically sharing them in a group, demonstrating findings that are common to many of the team members but this process is non-judgmental and does not single out any one individual as it works to help to identify ways to turn conflict into collaboration.
Sales professionals can use simplified and easy to understand results from “Birkman on Demand” to begin dialogue with potential customers immediately, capitalizing on the prospect’s time by focusing only on those topics the prospect is interested in discussing.
Job interviewers and job seekers can both benefit from how “Birkman on Demand” offers practical information about individual strengths and how they can also be incorporated to a resume or job description.
Family counselors can resolve conflicts by presenting insights from The Birkman Method® in an understandable, no-blame format that removes negative emotion.

“Birkman on Demand’s modular and customizable reports provide instant comparable results,” Sharon Birkman concludes. “They do not require special knowledge of or training in The Birkman Method®, since its powerful scales and measurements are easy to understand and are already interpreted for the user. The result is a simple, yet sophisticated tool that will improve any organization’s or group’s leadership and teamwork capabilities.”

Moreover, she adds, “’Birkman on Demand’ does NOT replace traditional consulting and or the organizational development consultant who uses The Birkman Method®. It simply reduces the need for interpretation and can be used to supplement the use and understanding of more advanced reporting. Whether a CEO who seeks to identify potential leaders in an organization, a parent who needs to better understand a child, or a job seeker who wants more insight into unique skills and capabilities, everyone can benefit as ‘Birkman on Demand’ uses the best of web-based technology to build self-awareness and awareness of others.”

For 60 years The Birkman Method® - a unique personality assessment tool that accurately measures individual needs and behaviors - has been used by close to three million people and 5,000 organizations worldwide to guide their hiring, retention, motivation and organizational development. www.birkman.com or 1-800-215-2760.