SAN JOSE, Calif.--(BUSINESS WIRE)--eBay, the world’s largest online marketplace and a leader in mobile shopping, today announced a special two-week promotion in anticipation of the release of the iPhone 4 on Verizon later this week. From today through February 22, at ebay.com/iphone, eBay Instant Sale will offer cash guarantees of $200 for select functional smartphone models and up to $450 for AT&T iPhone 4s.
eBay Instant Sale users can now lock in a $200 guaranteed price on any functional iPhone 3GS, Motorola Droid X, HTC Evo 4G and Samsung Galaxy S Vibrant smartphone models. Customers can also receive a minimum of $200 and up to $450 for the AT&T iPhone 4 during the eBay Instant Sale promotion. The new iPhone on Verizon retails for $199 with contract.
“eBay Instant Sale enables consumers to earn top dollar on a variety of electronics in a fast and easy way,” said Christopher Payne, vice president of eBay North America. “With the launch of the iPhone on Verizon this week, it’s the perfect time to show our customers how easy it is to trade-in a smart phone and get a great deal along the way. Offering tremendous value and a user-friendly shopping experience to our electronics customers is a top priority for us in 2011.”
To broaden consumer awareness, the eBay Instant Sale smartphone promotion will be communicated through on-site, email and social media marketing and engagement. The promotional campaign is expected to generate an estimated 1.2 billion impressions over the two-week period surrounding the launch of the iPhone on Verizon.
eBay Offers Competitive Trade-in Value on Smartphones
During the two-week promotion period, eBay is offering some of the most competitive prices for smartphones anywhere – for both selling and trading-in.
See comparison chart below:
|Phone Model||eBay||Best Buy Offer||Verizon Trade-In Value|
|Avg Selling Price||Instant Sale Offer**|
|Apple iPhone 4 (16 GB)||$581.62||$344||
|Apple iPhone 4 (32 GB)||$650.80||$434||
|Apple iPhone 3GS (8 GB)||$307.47||$200||$85||$60|
|Apple iPhone 3GS (16 GB)||$325.84||$200||
|Apple iPhone 3GS (32 GB)||$392.54||$200||
|Motorola Droid X||$325.55||$200||
|Samsung Galaxy S Vibrant||$333.30||$200||
|HTC EVO 4G||$328.96||$200||$88||$132|
**Prices are reflective of limited time promotional offer as of Tuesday, February 8.
Launched as a pilot in October 2010, eBay Instant Sale is an online tool that lets people get a cash offer for cell phones and other electronics in 60 seconds or less. During the promotion, eBay customers who visit ebay.com/iphone and enter in basic information about their devices will receive an instant cash offer. Once the offer is accepted, users will receive a free shipping label. Payment will be deposited into the customer’s PayPal account once the item has been received and evaluated.
According to Demos, a public policy research and advocacy organization, Americans own 3 billion electronic products with a turnover rate of about 400 million units each year, yet less than 14 percent of those gadgets are recycled. In addition to Instant Sale’s value proposition for consumers, the platform provides an engine for the reuse of functional smartphones, keeping waste out of landfills and preventing new manufacturing. Further, if an old device has no value, eBay Instant Sale will responsibly recycle it free of charge.
About eBay Inc.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects millions of buyers and sellers globally on a daily basis through eBay, the world’s largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world’s largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.