EmSense Enters New Year on a Growth Trajectory

-- Expanded Global Staff and Growing Customer Base Fuel Continued Leadership in Quantitative Neurometrics --

SAN FRANCISCO--()--EmSense Corporation, the global leader in quantitative neurometrics, today announced it begins the new year strong, with additions to global staff and plans for expanded product/service offerings that capitalize on its broad base of neurometrics, technology and intellectual property. EmSense is already the largest global consumer tester using neuroscience-based metrics and eye tracking, having completed more than 110,000 interviews worldwide, spanning more than 25 countries.

Keith Winter, president and chief executive officer of EmSense, said, “EmSense has a unique competitive advantage as a neurometrics provider in the strength and breadth of our research and analytics capabilities. We have world-class market research expertise, which enables us to have a keen understanding of what clients need to support competitive marketing decisions. This, in turn, leads to innovation in product and service development. ” In the early spring, EmSense will be formally announcing significant new research advancements, including the much anticipated first in-home neurometrics research panel, new brand performance evaluation metrics, and a major market performance validation study. “These new offerings will raise the bar for bio-sensory research with respect to the predictive ability of neurometrics and research efficiency,” said Mr. Winter.

Joining the EmSense Market Research Team, headed by Elissa Moses, Chief Analytics Officer, are the following senior professionals, who provide the foundation for the company’s continued growth, bringing a depth of expertise across key vertical industry segments:

Shopper Insights: Meinhard Hausleitner, Vice President Market Research

Meinhard is an industry leader in shopper marketing and retail activation, which he pioneered at The Coca-Cola Company and implemented with subsidiaries around the world. Later, at RTC, he introduced shopper strategy and developed advanced shopper research methodologies. Most recently, at SymphonyIRI Group, he managed custom panel surveys and analytics projects for PepsiCo. Earlier in his career, Meinhard worked for Landor/Young & Rubicam in Europe.

Package/Concept/Advertising Testing: Andrew Kennelly, Director of Research

Andy comes directly from Chevron, where he was Global Marketing Research Manager and a member of the Strategy Development team. Before that, he was Account Group Director with EmSense partner Millward Brown, in both Atlanta and Shanghai. He has also held key research management positions with Coca-Cola, Burke, Harris Interactive, and Yankelovich Partners.

Advertising/Communications: Lynn Sarnoff, Advertising Research Director

Lynn is a seasoned advertising research professional. Most recently, she was Senior Partner, Associate Director Marketing Intelligence at Ogilvy. Earlier in her career, Lynn worked in advertising research at J. Walter Thompson, Grey Advertising, Saatchi & Saatchi Advertising, Inc. and MSW Research (McCollum Spielman).

Pharmaceutical: Valerie Gauthier, Research Manager

Valerie has more than ten years of market research experience, with companies such as GfK, Martin Hamblin and Harris Interactive. She began her career working on consumer studies across industries, before developing a healthcare focus that includes research on products indicated to treat a variety of diseases.

Meinhard, Andy, Lynn and Valerie join the other EmSense senior research experts including Sue Nosworthy, Senior Vice President, European Research Director, and Maria Domoslawska, Vice President, Digital & Media Research, both based in the EmSense London office, as well as Jessica Reiter and Jennifer Keller, Research Directors in the U.S.

According to Ms. Moses, “These new additions to our already stellar team place EmSense at the forefront of best practices and standards in the industry, with the latest advancements in neurometrics and eye tracking technology. It is truly a new era for the world of market research, where we can now understand consumer motivations and how to best leverage purchase behavior with the scientific grounding of the latest advancements in neuroscience.”

About EmSense

EmSense, the world leader in quantitative neurometrics, applies EEG and other bio-sensory measurements to understand consumers’ emotional and cognitive engagement with marketing stimuli, including advertising, packaging, media content, online marketing, and both the live store and virtual store shopping experiences. The company has successfully tested more than 110,000 respondents across 25 countries. EmSense works directly with marketers, and also partners with market research leaders including Dynamic Logic, Fifth Dimension, GfK North America, Millward Brown, Nurago, Perception Research Services, Red Dot Square and SymphonyIRI Group. The company has pioneered advancements in emotion tracking, cognitive neuroscience, analytics, eye tracking and market research, including its proprietary EmBand, the only wireless, scalable, non-gel, non-invasive EEG neuroscience technology. EmSense is headquartered in San Francisco. To learn more, visit http://www.emsense.com.

Contacts

EmSense Corporation
Elissa Moses, 203 216-3294
Chief Analytics Officer
elissa.moses@emsense.com
or
Redphlag LLC
Gerard F. Corbett, 650-866-5005
redphlag@corbett.org

Release Summary

EmSense Corporation begins the new year strong, with additions to global staff and plans for expanded product/service offerings that capitalize on its broad base of neurometrics, technology.

Contacts

EmSense Corporation
Elissa Moses, 203 216-3294
Chief Analytics Officer
elissa.moses@emsense.com
or
Redphlag LLC
Gerard F. Corbett, 650-866-5005
redphlag@corbett.org