Research and Markets: The Future of Food and Beverage Consumer Trends in Australia 2011

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/f9523e/the_future_of_food) has announced the addition of the "The Future of Food and Beverage Consumer Trends in Australia" report to their offering.

“The Future of Food and Beverage Consumer Trends in Australia”

Understanding the most important trends impacting Australian consumers requires a broader understanding of the macro environment forces that have affected Australia in recent years. This report outlines how these social drivers translate into distinct attitudinal and behavioral shifts among Australian consumers with respect to food and non-alcoholic beverage shopping and consumption. Identify the five most important consumer developments occurring in Australia, and understand how these affect consumers' food and beverage choices.

Gain an in-depth understanding of the broader socio-demographic, economic and technological forces shaping Australian consumer behavior

Benefit from Australia-focused consumer insight, benchmarked against global sentiment, to cater for contextualized, region-specific information needs.

Access multiple waves of primary research to increase the likelihood of being 'on-trend' with NPD and marketing in Australia.

Identify the companies, brands and campaigns most likely to succeed in the Australian market in the near future, and adapt strategies accordingly.

Nearly one-quarter of Australians will be over 65 by 2050. Addressing population aging requires rethinking of all aspects of a company's marketing strategy from product design to promotion. Companies need to take a proactive approach to addressing this historically undervalued segment, in order to capitalize on rapidly shifting demographic trends.

Over four-in-10 Australians find grocery shopping enjoyable, but almost the same proportion think there is too much product choice when shopping. Retailers can reconcile this paradox by competing on non-price characteristics such as customer service and in-store layout, to ensure the shopping experience is interesting and engaging for Australians.

One-third of Australians are regularly buying food and drinks produced locally to where they live, a proportion that continues to increase each year. However, more companies are laying claim to the word 'local' without proper substantiation. Local claims must be accompanied by an authentic brand story that brings the value of local to life.

How do Australian consumers define 'value-for-money' and how have value orientations changed in recent years?

How are Australians using the internet to make food and beverage choices? What influence is improving connectivity exerting on Australian lifestyles?

How will private label food and drink products fare now that the economic downturn is effectively over? What do Australians think about private label?

What are the most influential ethical/environmental claims guiding Australians' food and beverage choices? How do these relate to other priorities?

What are the latest products and brands that are effectively addressing the needs of Australian consumers?

Key Topics Covered:

OVERVIEW

THE FUTURE DECODED

TREND: The socio-demographic profile of Australia is rapidly changing

TREND: Major challenges still confront post-downturn Australia

TREND: Many issues of global relevance are influencing Australian values

TREND: Australians will rely more on the internet as mainstream media loses credibility and relevance

INSIGHT: The Australian retail sector is being shaped by shifting consumer expectations

INSIGHT: Eating for health: Australians are weaving health considerations into all aspects of food and beverage consumption

INSIGHT: Eating for the planet: Australians are increasingly considering the ethical and environmental implications of the food and beverages they purchase

INSIGHT: Eating for convenience: growing demands on time are impacting Australians' food and drink consumption occasions

INSIGHT: Eating for less: staunch value consciousness will continue to endure post-downturn

INSIGHT: Eating for pleasure: Australians often make food and beverage choices on the basis of pure indulgence and enjoyment

APPENDIX

To view the reports full table of contents and for more information visit http://www.researchandmarkets.com/research/f9523e/the_future_of_food

Source: Datamonitor