Research and Markets: The Future of Personal Care Consumer Trends in Australia

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/fd8e2d/the_future_of_pers) has announced the addition of the "The Future of Personal Care Consumer Trends in Australia" report to their offering.

“The Future of Personal Care Consumer Trends in Australia”

Understanding the most important trends impacting Australian consumers requires a broader understanding of the macro environment forces that have affected Australia in recent years. This report outlines how these social drivers translate into distinct attitudinal and behavioral shifts among Australian consumers with respect to personal care shopping and consumption

Scope

Identify the five most important consumer developments occurring in Australia, and understand how these affect consumers' personal care choices
Gain an in-depth understanding of the broader socio-demographic, economic and technological forces shaping Australian consumer behavior
Benefit from Australia-focused consumer insight, benchmarked against global sentiment, to cater for contextualized, region-specific information needs
Access multiple waves of primary research to increase the likelihood of being 'on-trend' with NPD and marketing in Australia
Identify the companies, brands and campaigns most likely to succeed in the Australian market in the near future, and adapt strategies accordingly

Scope

Nearly one-quarter of Australians will be over 65 by 2050. Addressing population aging requires rethinking of all aspects of a company's marketing strategy from product design to promotion. Companies need to take a proactive approach to addressing this historically undervalued segment, in order to capitalize on rapidly shifting demographic trends
Over four-in-10 Australians find shopping enjoyable, but almost the same proportion think there is too much product choice when shopping. Retailers can reconcile this paradox by competing on non-price characteristics such as customer service and in-store layout, to ensure the shopping experience is interesting and engaging for Australians.
Over half of all Australians express concern about personal care products that have been tested on animals. As more is learnt and publicized about how personal care products are made and distributed, products with a strong ethical positioning will be a key differentiator in the coming years

Purchase Reasons

How do Australian consumers define 'value-for-money' and how have value orientations changed in recent years
How are Australians using the internet to make personal care choices? What influence is improving connectivity exerting on Australian lifestyles?
How will private label grooming products fare now that the economic downturn is effectively over? What do Australians think about private label?
What are the most influential claims guiding Australians' personal care choices? How do these relate to more general beauty and appearance outlooks?
What are the latest products and brands that are effectively addressing the needs of Australian personal care consumers?

Key Topics Covered:

OVERVIEW

THE FUTURE DECODED

TREND: The socio-demographic profile of Australia is rapidly changing
TREND: Major challenges still confront post-downturn Australia
TREND: Many issues of global relevance are influencing Australian values
TREND: Australians will rely more on the internet as mainstream media loses credibility and relevance
INSIGHT: The Australian retail sector is being shaped by shifting consumer expectations
INSIGHT: Grooming for success: Image conscious Australians derive satisfaction from knowing they look good
INSIGHT: Grooming for results: Australians expect health and beauty products to deliver on their promises
INSIGHT: Grooming for the planet: Australians are increasingly considering the ethical and environmental implications of the health and beauty products they purchase
INSIGHT: Grooming for less: staunch value consciousness among Australians will continue to endure post-downturn
INSIGHT: Grooming for me: Australians often make health and beauty product choices based on their specific and individual needs
ACTION: Adopt a progressive but pragmatic approach to capitalizing on these Australian personal care trends