Go Daddy Customers to Leverage ‘Super Bowl Glow’ for Domain Sales

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--An aftermarket domain name sells faster and more easily when it’s in the public spotlight. If this year’s Super Bowl ad results come even somewhat close to previous years, Go Daddy is set to receive a huge traffic surge in the days and weeks following the game – a huge benefit to customers using Go Daddy Premium Listings to sell their domain names.

“Domain name searches increase in connection with these traffic spikes because of our Super Bowl commercials. If one of our customers is trying to sell a domain, why wouldn’t they take advantage of Premium Listings?”

During his 2011 State of the Union address, President Barack Obama said the Internet has created “an economic revolution,” changing the way we conduct business. Go Daddy Premium Listings is one way Internet users are leveraging its power to achieve financial success, especially during the Super Bowl.

With famous “See More Now at GoDaddy.com” taglines, Go Daddy’s Super Bowl spots are explicitly designed to drive potential customers to its website. During the 2010 Super Bowl game, third-party distribution network Akamai reported Web traffic to GoDaddy.com accounted for the two largest Internet spikes of the entire broadcast – a testament to Go Daddy’s edgy commercials.¹

“Year after year Go Daddy receives a tremendous amount of traffic Super Bowl Sunday,” said Go Daddy CEO & Founder Bob Parsons. “Domain name searches increase in connection with these traffic spikes because of our Super Bowl commercials. If one of our customers is trying to sell a domain, why wouldn’t they take advantage of Premium Listings?”

With Go Daddy Premium Listings, a seller sets the price of their domain name and it is automatically listed in relevant Go Daddy domain name search results. Instead of saying the domain name is “Not Available” when searched, there is an option to “Buy it Now” at the seller’s listing price. While Go Daddy collects a modest commission fee from the sale, the listing itself is free and customers who aren’t sure of the value of their domain name can receive a professional pricing recommendation at no charge.

For example, the owner of “DNB.Net” sold the coveted three-letter domain name for more than $18,000 through Go Daddy Premium Listings. The owner of SelfEmployed401K.com cashed out at $12,000.

Several major domain name extensions are supported under Go Daddy Premium Listings, including .COM, .NET, .ORG and the newly-featured .CO – the hottest new domain name offering, which is featured in one of Go Daddy’s two Super Bowl spots.

For more information about Go Daddy Premium Listings, go to www.GoDaddy.com/DomainAddOn/Premium-Listing.aspx.

To sign up for a free Go Daddy account today, visit www.GoDaddy.com.

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About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and website design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce website hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group has more than 45 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s largest Web hosting provider and is the world's No. 1 domain name registrar according to Name Intelligence, Inc. During the first half of 2010, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

¹ Akamai Net Usage Index, February 8, 2010