Mac Users: Organize Your Online Life with Genieo

SAN FRANCISCO--(BUSINESS WIRE)--Genieo today announced at the 27^th annual Macworld 2011 its free personalized home page service is now available for Mac users. Genieo debuted last year at DEMO 2010, and has been widely adopted and enjoyed by PC users who sought to be more productive online. Genieo learns your interests through online behavior and then combs social and news feeds for what’s relevant to you at any moment, such as blogs, videos, articles, Facebook status updates, tweets, Quora topics and breaking news.

“a newsy home page with content you’ll actually want to see.”

According to Forrester Research, the average American spends 13 hours per week surfing the web. Genieo for Mac is the ideal tool for busy consumers suffering from information overload and social update “fatigue.” Without any change in browsing behavior, Genieo helps users recapture some free time by identifying individual user’s unique interests and delivering content that align with each individual’s interests. Without any customization required, Genieo automatically and continuously adapts to any changes in topics of interest over time in a way that is seamless to the user. Additionally, the Genieo application is stored locally; therefore all personalization is performed on each individual device, ensuring the most stringent privacy. User’s interests are never shared publically unless specifically published by the user. Specific benefits of Genieo include:

No customization required—other personalization services require users to explicitly personalize their preferences. Genieo automatically does this for its users.
Automatic RSS feed management—Genieo is the first tool to automatically discover RSS feeds off of your favorite websites, opt you in and out of those feeds and filter all news stream for you.
One time download, and no user name or password—Genieo filters and aggregates the content its users are interested in directly on each user’s machine. No information is stored, so no user name or password is necessary.
Stringent privacy—Genieo’s application lives on the individual device, not the cloud, so all browsing practices and content is private to the user. Genieo automatically disables itself when users browse to private sites such as email, banking and online shopping.

“We believe that personalization is not about filtering the web, it’s not about a process or a concept but experience. Personalization cannot be reduced to a statistical model of future behavior based on probabilities and prediction alone. It is an existential realm, complex and verging on the chaotic, not a formula that can be reduced to an algorithm. We believe it’s a full spectrum of technical solutions to answer one philosophical experience; whether I feel the overall experience is designed specifically for me and for my needs,” said Sol Tzvi, CEO & co-founder of Genieo. “With this in mind we created Genieo, a personalized newspaper style homepage that is designed to fit to each individual. We are using different kinds of technologies and techniques instead of just filtering the web for you based on your online behavior.”

Genieo for Mac is now available for download from www.genieo.com. With a user interface especially designed to fit the screen of your smartphone, it allows users to keep informed with what they most want to know, even when away from home or the office. Additionally, for advanced internet users who are already using a favorite RSS reader such as Google Reader, Genieo is now generating one personalized feed based on users’ online activities and enabling users to take the Genieo experience to other RSS readers by automatically sending additional content recommendations aligned with the RSS reader of their choice.

To schedule a meeting with Genieo during Macworld 2011, please call Schwartz Communications at 415-512-0770 or email Genieo at Schwartzcomm dot com.

About Genieo Innovation Ltd

Genieo Innovation is the developer of a unique personalization experience that leans on Genieo’s new proprietary technology. Its first product, Genieo, is a free personalized newspaper style homepage. Genieo is available to partners; white-labeled and reflecting both users’ interests and the partner’s brand. Genieo’s partners receive significant monetization options and increased website stickiness, and additional revenues from search and targeted ads. Genieo learns interests through user’s online browsing behaviors, and then delivers a personalized homepage populated with content each individual cares about. Unlike services that require people to set preferences and manage inputs, Genieo users discover and enjoy a rich experience immediately following a one-time, one-click download, without requiring explicit intervention or customization. The Genieo application is stored locally; therefore all personalization is performed on each individual’s device, ensuring the most stringent privacy. In addition, Genieo filters web noise, bringing users, in the words of PC World Magazine, “a newsy home page with content you’ll actually want to see.” Users who download Genieo are more productive as it zeros in on the news and social updates that are relevant to their interests, from the sources they prefer most. Genieo’s personalization service works on PC, Mac or mobile devices. Founded in 2008, Genieo is a privately backed company headquartered in Herzliya, Israel.

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