Netmining Partners with Velaro to Improve Website Conversion Rates

NEW YORK--(BUSINESS WIRE)--Netmining, a leading provider of conversion optimization and audience targeting solutions, today announced a joint partnership with Velaro, an award-winning independent live chat solution. Marketers using Netmining’s on-site optimization technology to customize the visitor experience on their website can now leverage Velaro’s live chat capabilities to personally interact with those visitors who have the highest propensity to buy. This capability further enhances Netmining’s ability to provide a better online customer experience and drive higher conversion rates.

“By placing intelligent technology behind live chat capabilities, Netmining and Velaro will enhance a marketer’s website, moving it beyond a passive medium to an interactive sales floor.”

“The partnership is the first of its kind, offering a more effective communication channel to interact with customers and prospects,” said Toon Vanparys, CEO of Netmining. “By placing intelligent technology behind live chat capabilities, Netmining and Velaro will enhance a marketer’s website, moving it beyond a passive medium to an interactive sales floor.”

Netmining’s scoring capabilities determine which visitors to a website have the highest propensity to buy, and which visitors may need more information or an additional prompt before they convert. By processing this information in real time and enabling live chat, sales representatives can identify online customers who need assistance, and create meaningful dialogue that contributes to a better online experience for the customer and higher conversion rates for the marketer.

“The combination of Netmining technology and Velaro has improved the quality of conversations between a company and its customers,” said Michael Teitelbaum, CEO of Velaro. “Instead of waiting for online visitors to fill out an online contact form, marketers can now connect directly to them, backed with knowledge of what that customer may need or be interested in.”

GlobalSign, a leading SSL certificate authority, is one of the first to benefit from this partnership, using Netmining and Velaro for sales conversion initiatives. These two technologies enable GlobalSign to personally communicate with customers and top prospects, with the goal of creating higher customer satisfaction and increasing conversion rates.

“The Netmining/Velaro partnership provides a valuable solution for online customer interaction. Knowing the type of customer we are connecting with and how best to help them has allowed us to initiate relevant conversation with visitors to our website, resulting in higher conversion rates,” said Katsuo Chujo, Vice President of Marketing, GMO GlobalSign.

About Netmining

Netmining is a global provider of audience targeting solutions that are proven to increase conversion rates across websites, online advertising and email programs. With a real-time profiling engine that understands each individual’s interests and buying propensity, Netmining enables companies to deliver highly relevant and personalized interactions across the entire customer lifecycle. Netmining solutions are used by marketers, system integrators and agencies across Europe, Asia and North America including Fiat, General Motors, Danone, Borders and Red Roof Inn. For more information, please visit http://www.netmining.com/ or follow the company on Twitter @Netmining.

About Velaro

Founded in 2000, Velaro is an established leader in click-to-chat, click-to-call, and intelligent engagement. The company won independently rated live chat awards in ‘05, ‘06, ‘08, ‘09 and 2010. With 99.98% uptime guaranteed, Velaro provides a feature-rich live help platform known for its stability and security. Clients experience higher web site conversion rates while improving online customer service. Thousands of web sites benefit from Velaro’s solutions including such well known brands as LG Electronics, Blue Cross Blue Shield, MarketStar, Experian, Toro, and Epicor. Visit http://www.velaro.com for more information.