McDonald’s® Gold Card Plus Employee Rewards Powered by Entertainment

TROY, Mich.--()--When McDonald’s decided to update its Gold Card, a program that allows McDonald’s employees to enjoy savings at select retail stores, dining, travel and fun activities, the premier QSR brand chose to partner with a company that could provide geographically targeted, best-in-class discount coupons in cities and towns nationwide – Entertainment Publications.

The revamped program, now called Gold Card Plus, provides participating McDonald’s employees with three ways to save:

  1. Mcdgoldcard.com: A “Savers Guide” website customized for McDonald’s with thousands of coupons from local area merchants with discounts of up to 50 percent
  2. Gold Card Plus coupon book: 60 pages of discounts from well-known national merchants such as AT&T, Dell, Sears, The Limited, Dick’s Sporting Goods and Regal Theaters
  3. Gold Card Plus card: A wallet card for on-going merchant discounts of up to 20%.

On average, a McDonald’s employee can save as much as $1,500 a year with the Gold Card Plus program. McDonald’s is offering Gold Card Plus to both company-owned and franchise-owned stores.

Entertainment Publications, best known for the Entertainment Book® and online coupon savings site, entertainment.com, has a proprietary database of discount offers from more than 60,000 retail, dining, travel and activities providers in 175,000 locations. Corporate Marketing Solutions (CMS), a division of Entertainment, has a 20-year track record of building customized discount and promotion programs like Gold Card Plus, for companies to use in their employee benefit and customer retention initiatives.

With merchant locations in more than 140 markets across North America, Entertainment is able to provide McDonald’s with coupons that offer strong local appeal in each market and fulfill their promise “to say thank you for all you do!”

“The Gold Card Plus program is a winning concept, and we’re delighted to provide McDonald’s with the solution they need,” said Ted Speers, vice president of Corporate Marketing Solutions at Entertainment Publications. “We continue to meet the goals of our corporate customers with our combination of best-in-class merchant discounts and customizable database segmentation. We’ve been told it sets us apart.”

"Gold Card Plus is an added bonus to our employee benefits program,” said Steve Russell, U.S. Senior Vice President and Chief People Officer of McDonald’s USA, LLC. “With the Entertainment alliance, we provide our employees not only with great savings, but also a very attractive mix of local and national retail venues in every market.”

Entertainment designed the Gold Card Plus program to be user-friendly. An employee of a participating McDonald’s can choose from national merchant coupons in the Gold Plus Coupon Book, or can access the Savers Guide website and print out local area high-value coupons. The Gold Card Plus card allows an employee to make a return visit to a store and still save 20 percent, up to $25 per visit.

As part of its integrated corporate solutions approach, Entertainment CMS supplies informational posters and highlight sheets for distribution by McDonald’s operators to their employees. In keeping with McDonald’s commitment to diversity, informational posters are provided in both English and Spanish. McDonald’s has some 14,000 restaurants in the U.S., approximately 75 percent of which are franchise operations. Franchise owners have the option to participate in the Gold Card Plus benefit program.

The McDonald’s Gold Card Plus program takes the place of an employee benefit program launched in 2006, called “McDonald’s Gold Card.”

Relevant sourcing:

McDonald’s USA

http://www.mcdonalds.com/us/en/home.html

McDonald’s Gold Card Plus website

http://prod.saversguide.com/custom/mcdonalds/default/jsp/content/pages/login.epi;jsessionid=S2Z1NQ48UbmKKiXJBFnoyQ**.catalyst2

Entertainment:

http://www.entertainment.com

Entertainment CMS:

www.entertainment.com/cms

Entertainment Publications, LLC:

Founded in 1962, Entertainment Publications, LLC is the leading provider of the most recognized and sought-after discounts and promotions products in communities throughout North America. Entertainment Publications, LLC provides a mutually beneficial solution for consumers looking to spend less on the things they love to do, businesses seeking to increase sales and community partners searching for effective fundraising solutions. Working with more than 60,000 local and national partners representing 175,000 merchant locations nationwide, and more than 40,000 schools, charities and community groups, Entertainment Publications, LLC helps stimulate the U. S. economy, generating more than $6.5 billion in revenue for the communities it serves.

Entertainment Publications, LLC distributes a diverse suite of products including: The Entertainment® membership book; custom local coupon products, online member discount sites, specialized promotions designed for corporate clients, Sally Foster® gift wrap and gift products and a line of cookie dough and other gourmet edibles. For more information on how Corporate Marketing Solutions can customize a program to meet a company’s needs, visit www.entertainment.com/cms.

Entertainment Publications, LLC is a privately held company, acquired in June 2008 by MH Equity Investors, a subsidiary of MHE Private Equity Fund, LLC.

Contacts

for Entertainment Publications
Michael Galvin, 408-218-9335
m.galvin@sahlman.com
or
Gary Caloroso, 805-402-3924
g.caloroso@sahlman.com

Release Summary

McDonald's improved its employee benefits program with coupon books from Entertainment. Gold Card Plus coupons include 50% off on shopping and activities customized to each market.

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Contacts

for Entertainment Publications
Michael Galvin, 408-218-9335
m.galvin@sahlman.com
or
Gary Caloroso, 805-402-3924
g.caloroso@sahlman.com