NXT Nutritionals' SUSTA™ Natural Sweetener In-Store Now at Sweetbay Supermarkets

Company Receives Another Reorder from Food Lion Supermarket

SPRINGFIELD, Mass.--()--NXT Nutritionals Holdings, Inc. (“NXT Nutritionals”) (OTCBB: NXTH) developer and marketer of SUSTA™ Natural Sweetener, the great tasting, all-natural, healthier sweetener, announced today that its SUSTA™ Natural Sweetener 50 Packet Boxes and SustaBowl™, the new all-natural sweetener for baking, are now available to purchase in Sweetbay Supermarkets. Distributed by Hannaford Bros. Co., SUSTA is now on shelves in more than 106 Sweetbay locations in Florida.

SUSTA is designed for individuals eager to reduce excess dietary sugars, especially people with diabetes, individuals on weight loss programs and those proactively managing obesity. SUSTA is the only nutritious sweetener in the retail marketplace, delivering soluble fiber and probiotics, vitamins C, B6 and B12 and essential minerals. Additionally, SUSTA’s all-natural, low-glycemic makeup helps maintain healthy blood sugar levels, aids in digestion and supports the immune system.

“We continue to expand our footprint in grocery chains across the country, and are pleased that Florida consumers can now go to their nearest Sweetbay and purchase SUSTA,” said Michael McCarthy, president and CEO of NXT Nutritionals. “Our market penetration is growing steadily, and we remain confident that our great tasting, nutritious sweetener will soon be recognized on a larger scale by consumers, retailers and the media as the healthier sweetener in the marketplace today.”

In addition to its Sweetbay availability, the Company has received yet another purchase order from grocery chain Food Lion for both SUSTA Natural Sweetener 50 Packet Boxes and SUSTABowl. There are approximately 1,300 locations of Food Lion and its banners Bloom, Harveys and Reid's across Pennsylvania, Delaware, Maryland, West Virginia, Virginia, North Carolina, South Carolina, Georgia, Kentucky, Tennessee and Florida.

NXT Nutritionals’ SUSTA Natural Sweetener 50 Packet Boxes and SUSTABowl, the all-natural sweetener for baking, are now available throughout the country in over 3,800 grocery stores. To find SUSTA at your nearest location, please visit: http://nxtnutritionals.com/stores-that-carry-susta or you can purchase online at www.sustastore.com.

About NXT Nutritionals Holdings, Inc.

Headquartered in Springfield, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of a proprietary, patent-pending, all–natural, healthy sweetener sold under the brand name SUSTA™ and other food and beverage products. SUSTA™ Natural Sweetener, sold as a stand-alone product and the common ingredient for all of the Company’s products, is an all-natural, healthy sweetener that has minimal calories and low glycemic index. NXT Nutritionals has also developed a line of SUSTA™-enhanced best-in-class, non-fat reduced-calorie yogurt smoothies that are marketed as Healthy Dairy® Yogurt Smoothies. For additional information, please visit NXT Nutritionals’ corporate website:

www.nxtnutritionals.com

Forward-Looking Statements

The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.

Contacts

Company Contact:
NXT Nutritionals Holdings, Inc.
Michael McCarthy, 1-800-535-4315
President and CEO
moreinfo@nxtnutritionals.com
or
Public Relations/Media Contact:
JS² Communications
Elizabeth Cahill, 646-430-5648
ecahill@js2comm.com
or
TransMedia Group
Allison McCormick, 561-750-9800 x227
allison@transmediagroup.com
or
Investor Contacts:
KCSA Strategic Communications
Jeffrey Goldberger / Todd Fromer
212-896-1249 / 212-896-1215
jgoldberger@kcsa.com / tfromer@kcsa.com

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Contacts

Company Contact:
NXT Nutritionals Holdings, Inc.
Michael McCarthy, 1-800-535-4315
President and CEO
moreinfo@nxtnutritionals.com
or
Public Relations/Media Contact:
JS² Communications
Elizabeth Cahill, 646-430-5648
ecahill@js2comm.com
or
TransMedia Group
Allison McCormick, 561-750-9800 x227
allison@transmediagroup.com
or
Investor Contacts:
KCSA Strategic Communications
Jeffrey Goldberger / Todd Fromer
212-896-1249 / 212-896-1215
jgoldberger@kcsa.com / tfromer@kcsa.com