Rutgers Mini MBA Strategic Marketing Program in Jersey City Prepares Managers and Professionals for Careers in Demand

Executive Education Program approved by New Jersey Department of Labor for workforce training grants and funding may be available for those receiving unemployment benefits

JERSEY CITY, N.J.--(BUSINESS WIRE)--The Rutgers Center for Management Development (CMD) is offering a Mini-MBA Strategic Marketing Program in Jersey City that prepares marketing managers and financial professionals for careers in demand. This Executive Education Program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits.

The Rutgers Mini-MBA Strategic Marketing Program features focused learning experiences on all the key subject areas for modern marketing. The 12-week program will be held Wednesdays (one evening per week), 6:00 p.m.-9:00 p.m., January 19 to April 6, 2011.

“At the core of every business is the need to obtain, grow and retain customers. The marketing function has always been concerned with understanding and delivering value to customers. As such, it has had to reinvent itself frequently to keep up with new technologies and changing customer expectations in the face of increased global competition and a flattening world,” said Eric Greenberg, the Faculty Chair of the program.

The cost of the executive education program is $3,195, which includes all materials and fees. The Rutgers Mini MBA Program may qualify for corporate tuition reimbursement. Students should also ask about a Rutgers Alumni or team discount.

Another 12-week program will be held in Piscataway on Wednesdays (one evening per week), 6:00 p.m. – 9:00 p.m., February 23 to May 11, 2011. An accelerated one-week program will be held in Piscataway Monday through Friday, 9:00 a.m. - 4:00 p.m., May 16-20, 2011.

Founded in 1947, CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.

For more information, contact Greenberg at 732-445-5639 or by e-mail, or go online to the Center for Management Development at http://www.cmd.rutgers.edu/contact.html.

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