Youchange Completes Acquisition of Feature Marketing, Inc., Electronics Refurbishment Facility

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--YouChange Holdings Corp (“youchange”) (OTCBB:YCNG), a leading Community for electronics collection, tracking, and re-Commerce, today announced the completion of the acquisition of Feature Marketing, Inc. (FMI), a 19 year old computer and consumer electronics refurbishment center based in Scottsdale, AZ. The Company is also proud to announce the addition of Mary Juetten, CA, CPA, JD to the youchange Executive Team as the Company’s COO.

“We are thrilled to have completed this major step in executing the youchange platform by acquiring one of the most respected and well known electronics refurbishment centers in the Southwest and expanding our team with the appointment of Ms. Juetten as our new COO”

“Feature Marketing is a very well known and successful business that I started almost two decades ago. Over the years we have been approached by many suitors that claimed to have a strategy to address the ever growing problem of electronic waste,” said Tom Packouz, Founder & President of Feature Marketing, Inc. “Nothing moved me until I met Jeffrey Rassás and learned the youchange story. Joining youchange allows Feature Marketing to continue to serve its long standing business clients while also expanding into the massive consumer electronics market.”

“We are thrilled to have completed this major step in executing the youchange platform by acquiring one of the most respected and well known electronics refurbishment centers in the Southwest and expanding our team with the appointment of Ms. Juetten as our new COO,” said Jeffrey Rassás, youchange Founder & CEO. “This plays an essential role in the execution of the youchange strategy to lead the industry in collecting, refurbishing and reselling consumer electronics.”

FMI will become a wholly owned subsidiary of YouChange Holdings Corp and Mr. Packouz will continue in his current role as President and join the youchange executive team. The FMI facility will provide the back-end collection, receiving, refurbishment and re-Commerce processes necessary in the full execution of the youchange platform and strategy. In addition there are substantial well established relationships and member networks that have been developed over the past 19 years of operation, some of which include large equipment leasing firms, online auction sites such as eBay and small to large Fortune 500 businesses that have established technology refresh programs and asset recovery through Feature Marketing, Inc.

Mary Juetten, CA, CPA, JD has been appointed as the new COO to manage all business operations, including the newly acquired Feature Marketing, Inc. A twenty-five year veteran of business, Ms. Juetten has extensive public and private industry experience. Ms. Juetten holds both a CPA and a Canadian Chartered Accountant designation and a JD with an Environmental Law, Science, and Innovation Certificate from the Sandra Day O’Connor College of Law at Arizona State University. Ms. Juetten was the Founder and President of the Arizona State University Consumer Advocacy Protection Program and serves in numerous community environmental groups and charities.

“I am pleased to have the opportunity to work with the talented youchange Executive Team and share their passion for creating a sustainable solution to the ever growing piles of unwanted electronics,” said Mary Juetten. “Tom and his experienced Feature Marketing team will complement the youchange platform by not only ensuring that non-functioning electronics are recycled responsibly but that the functioning electronics are refurbished and re-used. This exciting acquisition builds on youchange’s successful 2010 collection events and will provide the Phoenix youchange Community with a permanent drop-off location for excess electronics.”

About YouChange Holdings Corp

YouChange Holdings Corp is an early stage development and acquisition company focused on the purchase, refurbishment, and resale of used consumer electronics to both consumers and business markets. The youchange platform includes paying cash and reward points to businesses and consumers for their used electronics; refurbishing and recycling those products; and the sale and re-Commerce of these products, as well as licensing of proprietary data through its back-end enterprise management software as a service platform. Some of these products include batteries, laptops, computers, cell phones, smart phones, PDAs, mp3 players, calculators, external drives, game consoles, digital cameras, streaming media devices, tablet e-readers and camera lenses.

About Feature Marketing, Inc.

Feature Marketing, Inc., located in Scottsdale, Arizona, has operated as a buyer, refurbisher and reseller in the computer and electronics industry since 1992. Feature Marketing has seen growth and profitability most of its operating history with seasoned relationships with large corporations and leasing firms providing exclusive asset recovery services.

Forward-Looking Statements

This document contains forward-looking statements that are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions and uncertainties include: the ability of the Company to raise capital, the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.