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December 20, 2010 10:00 AM Eastern Daylight Time 

Constant Contact Announces Winners of $15,000 Application Developer Contest

Kwanzoo Takes First; Powercard and Peekaboo Mobile Round Out Top Three

WALTHAM, Mass.--(BUSINESS WIRE)--Constant Contact®, Inc. (Nasdaq: CTCT), the trusted online marketing advisor to more than 400,000 small organizations worldwide, today announced that Kwanzoo has been awarded the grand prize in the Constant Contact Developer Challenge, with Powercard and Peekaboo Mobile taking runners-up honors. The inaugural contest generated more than 100 entries aimed at optimizing social media, CRM, and mobile channels for small business marketing.

“These new applications integrate seamlessly with our products and will be immediately available in our MarketPlace where small businesses can find hundreds of ways to help drive their businesses forward.”

“The number of entries was incredible, and the quality and capabilities of the applications submitted for consideration have been fantastic,” commented Steve Johnson, vice president, partners, Constant Contact. “These new applications integrate seamlessly with our products and will be immediately available in our MarketPlace where small businesses can find hundreds of ways to help drive their businesses forward.”

Winners of the contest were selected from a pool of finalists, made up of the winners from each of the contest’s categories. Grand-prize winner Kwanzoo won the Social Media category, while Powercard won in Contact Management and Peekaboo Mobile won in the Mobile division.

Kwanzoo provides simple applications for businesses to drive more leads and customer word of mouth through polls, quizzes, coupons, and promotions directly inside their Facebook Pages. Kwanzoo’s newest sign-up application, when integrated with Constant Contact, converts visitors to subscribers by offering incentives. Besides Facebook pages, Kwanzoo applications also run inside email newsletters and on websites, blogs, and partner sites. The company was awarded a total of $15,000 as the category and grand prize winner.

“Constant Contact’s robust suite of products, integrated with Kwanzoo’s marketing applications, will be invaluable to all businesses,” commented Mani Iyer, CEO of Kwanzoo. “We were extremely honored and pleased to win both our category and the grand prize.”

Powercard helps restaurants build customer loyalty through the distribution of reward cards that track spending and distribute awards in the form of discounts and coupons when customers make return visits. With Constant Contact and Powercard, a business can easily synchronize all of its customer addresses in order to send them valuable offers and to stay top of mind, bringing them back to the restaurant for repeat business.

Peekaboo Mobile developed a new twist on the mobile social application genre. Their application lets businesses create mobile coupons to attract customers using Peekaboo Mobile in their local area. With the Constant Contact integration, the businesses can capture all the check-ins and coupon users and seamlessly add them to an email-marketing list.

For a full list of entrants and finalists, please visit the Constant Contact Developer Challenge results page. To see other applications for small organizations that have been created using Constant Contact's APIs, visit the Constant Contact MarketPlace.

About Constant Contact, Inc.

Constant Contact's email marketing, social media marketing, event marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 400,000 small businesses, nonprofit organizations, and member associations worldwide rely on Constant Contact's easy-to-use; affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online -- from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; Delray, Fla. and San Francisco. Learn more at www.ConstantContact.com.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Contacts

Constant Contact
Media Contact:
Erika Dornaus, 781-482-7039
edornaus@constantcontact.com
or
Investor Contact:
Jeremiah Sisitsky, 339-222-5740
jsisitsky@constantcontact.com

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