New Children’s Jewelry Craze -- HipCandy -- Featured on the Today Show as Christmas Gift Pick for Girls and Teens

HipCandy® - The Collectible Charm Chain for your Hip (Photo: Business Wire)

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ATLANTA--()--HipCandy®, the new children’s jewelry sensation, was featured on NBC’s Today Show on a December 16th segment in which nationally acclaimed gift-giving expert and author Robyn Spizman shared her picks for Christmas gifts for “Friends, Moms and Daughters.” Spizman recommended HipCandy as a perfect holiday gift for young girls and teens. Highlights from the segment, which aired at 10 a.m. Eastern, can be found at

HipCandy ( is a fresh twist on the classic charm bracelet, suited to the casual style, budget and fashion sense of today’s girls and teens. HipCandy “Flavors” – or charms – dangle on HipCandy chains which are suspended between belt loops and worn on the hip. Affordable, collectible, and fashionable, HipCandy is specifically designed for the younger female consumer -- an underserved segment of the jewelry market. With HipCandy, girls and teens can make their own personal style statements by collecting, trading and wearing HipCandy charms, as well as sharing them with their friends as gifts.

“My nine year old daughter loves to collect charms, but she found that the bracelet got in her way,” said HipCandy co-founder and CEO, Lauren Schultz. “We created HipCandy as the hip, stylish, and affordable way to express their individuality, commemorate special occasions, celebrate friendships and bring back memories. It also gives them a fun way to share their style with friends. We’re thrilled to be featured on the Today Show and are looking forward to many new little fashionistas discovering HipCandy.”

HipCandy charms come in many “flavors” including “lingo” charms (letters which can be worn together to express words or ideas), and designer watch charms that offer a new alternative to wristwatches. HipCandy fans can also join the HipCandy® Flavor Club. Club members get a free charm, “sneak peeks” at the latest charms, and can be the first to order from the new collection.

HipCandy is currently available online at the HipCandy web site at Retailers interested in becoming authorized HipCandy® Retailers, can contact the company by email at or call 1-855-HIPCANDY(447-2263)

About HipCandy

HipCandy was founded by two friends who wanted to create a new fashionable, affordable jewelry option for girls and teens. The result is HipCandy – a hip new accessory line that reinvents the charm bracelet with a fresh new twist for a new generation. A fun collectible charm chain worn on the hip, HipCandy captures all of the dazzling color, creativity and individuality of the young fashionista and gives her a new way to express her personal style. Join the HipCandy Flavor Club for the freshest designs. To buy HipCandy, or to become an authorized HipCandy retailer, go to

Visit HipCandy on Facebook and Follow us on Twitter at GetHipNow

Photos/Multimedia Gallery Available:


Michelle Nathan, 404-313-3212

Release Summary

HipCandy®, the new children’s jewelry sensation, was featured on NBC’s Today Show on a December 16th


Michelle Nathan, 404-313-3212