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December 14, 2010 11:00 AM Eastern Daylight Time 

Research and Markets: Behavioral Finance: Investors, Corporations, and Markets

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/b6bef3/behavioral_finance) has announced the addition of John Wiley and Sons Ltd's new book "Behavioral Finance: Investors, Corporations, and Markets" to their offering.

A definitive guide to the growing field of behavioral finance

This reliable resource provides a comprehensive view of behavioral finance and its psychological foundations, as well as its applications to finance. Comprising contributed chapters written by distinguished authors from some of the most influential firms and universities in the world, Behavioral Finance provides a synthesis of the most essential elements of this discipline, including psychological concepts and behavioral biases, the behavioral aspects of asset pricing, asset allocation, and market prices, as well as investor behavior, corporate managerial behavior, and social influences.

  • Uses a structured approach to put behavioral finance in perspective
  • Relies on recent research findings to provide guidance through the maze of theories and concepts
  • Discusses the impact of sub-optimal financial decisions on the efficiency of capital markets, personal wealth, and the performance of corporations

Behavioral finance has quickly become part of mainstream finance. If you need to gain a better understanding of this topic, look no further than this book.

Key Topics Covered:

PART I. FOUNDATION AND KEY CONCEPTS.

  • Behavioral Finance: An Overview (Kent H. Baker, John R. Nofsinger).
  • Traditional versus Behavioral Finance (Robert J. Bloomfield).
  • Behavioral Finance: Application and Pedagogy in Business Education and Training (Rassoul Yazdipour, James A. Howard).
  • Heuristics (Rules of Thumb) (Hugh Schwartz ).
  • Neuroeconomics and Neurofinance (Richard L. Peterson).
  • Emotional Finance (Richard J. Taffler, David A. Tuckett).
  • Experimental Finance (Robert J. Bloomfield, Alyssa Anderson).
  • The Psychology of Risk and Uncertainty (Victor Ricciardi).
  • Psychological Influences on Financial Regulation and Policy (David Hirshleifer, Siew Hong Teoh).

PART II. PSYCHOLOGICAL CONCEPTS AND BEHAVIORAL BIASES.

  • Disposition Effect (Markku Kaustia).
  • Prospect Theory and Behavioral Biases (Morris Altman).
  • Cumulative Prospect Theory (Haim Levy).
  • Overconfidence (Markus Glaser, Martin Weber).
  • The Representativeness Bias (Richard J. Taffler).
  • Familiarity Bias (Hisham S. Foad).
  • Limited Attention (Siew Hong Teoh and Sonya S. Lim).
  • Other Behavioral Biases (Michael Dowling, Brian M. Lucey).

PART III. BEHAVIORAL ASPECTS OF ASSET PRICING.

  • Market Inefficiency (Raghavendra Rau).
  • Preference and Belief Based Models (Adam Szyszka).

PART IV. BEHAVIORAL CORPORATE FINANCE.

  • Enterprise Decision Making as Explained in Interview-Based Studies (Hugh Schwartz).
  • Financing Decisions (Dirk Hackbarth).
  • Capital Budgeting and Other Investing Decisions (Simon Gervais).
  • Dividend Policy Decisions (Itzhak (Zahi) Ben-David).
  • Loyalty, Agency Conflicts and Corporate Governance (Randall K. Morck).
  • Initial Public Offerings (Franois Derrien).
  • Mergers and Acquisitions (Ming Dong).

PART V. INVESTOR BEHAVIOR.

  • Trust Behavior: The Essential Foundation of Financial Markets (Lynn A. Stout).
  • Individual Investor Trading (Ning Zhu).
  • Individual Investor Portfolios (Valery Polkovnichenko).
  • Cognitive Abilities and Financing Decisions (George M Korniotis, Alok Kumar).
  • Pension Participant Behavior (Julie R. Agnew).
  • Institutional Investors (Tarun Ramadorai).
  • Derivative Markets (Peter Locke).

PART VI. SOCIAL INFLUENCES.

  • The Role of Culture and Finance (Rohan Williamson).
  • Social Interactions and Investing (Mark Seasholes).
  • Mood (Tyler Shumway).

Part VII. Answers to Chapter Discussion Questions.

Index.

Author:

H. Kent Baker, PhD, CFA, CMA, is University Professor of Finance and Kogod Research Professor at the Kogod School of Business, American University. He has published extensively in leading academic and professional finance journals including the Journal of Finance, Journal of Financial and Quantitative Analysis, Financial Management, Financial Analysts Journal, Journal of Portfolio Management, and Harvard Business Review. Professor Baker is recognized as one of the most prolific authors in finance during the past fifty years. He has consulting and training experience with more than 100 organizations and has been listed in fifteen biographies.

John R. Nofsinger is an Associate Professor of Finance and Nihoul Faculty Fellow at Washington State University. He is one of the world's leading experts in behavioral finance and is a frequent speaker on this topic at investment management conferences, universities, and academic conferences. Nofsinger has often been quoted or appeared in the financial media, including the Wall Street Journal, Financial Times, Fortune, BusinessWeek, Bloomberg, and CNBC.

For more information visit http://www.researchandmarkets.com/research/b6bef3/behavioral_finance

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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