ADDING MULTIMEDIA BBC Earth and Global Experience Specialists to Create a Major New Museum Exhibition

BBC Earth will take visitors behind the scenes of a natural history film shoot

LAS VEGAS--(BUSINESS WIRE)--BBC Earth, in collaboration with Global Experience Specialists, Inc. (GES), today announced they intend to create a new museum exhibition, BBC Earth Explorers. The exhibit will feature select content from BBC productions, which include the landmark series Blue Planet, Planet Earth and Life.

“BBC Earth Explorers is an exciting new way for BBC Earth to engage our audience with natural history in new spaces”

“BBC Earth Explorers is an exciting new way for BBC Earth to engage our audience with natural history in new spaces,” said Amanda Hill, director of BBC Earth. “This partnership with GES is a landmark new venture for BBC Earth, and we’re looking forward to the launch of our first major museum exhibition.”

GES’ touring exhibitions, including the popular Harry Potter and Narnia exhibits, take visitors behind the world of the films. Using multimedia exhibits to create an immersive and entertaining experience for visitors of all ages, millions of visitors have enjoyed these touring exhibitions worldwide. BBC Earth Explorers will be a fully interactive exhibition experience taking visitors behind the scenes of a natural history shoot. Visitors will be amazed to discover the unique ways in which BBC production teams have overcome the challenges faced when filming in extreme climates, remote locations and hostile environments to capture outstanding natural history footage and filming firsts.

“BBC productions have inspired millions of viewers across the globe, and we are thrilled to be a part of an equally inspiring exhibition,” said Eddie Newquist, chief creative officer for GES. “Our goal is to ignite a sense of scientific discovery and awe by bringing to life some of the environments encountered by BBC production teams, allowing visitors to experience what it’s like to be a real-life Earth explorer themselves.”

Currently in development, BBC Earth Explorers is planned to tour across the United States over five years. It will feature BBC Earth’s best footage from the world’s biggest natural history producer, the BBC Natural History Unit. On launch the exhibition will focus on bringing visitors the story behind the hit television series Life, and as the exhibition tours, it will be regularly updated to bring new stories from behind the scenes of the next landmark shows brought to you by BBC Earth.

“We’re thrilled to be working with GES to create an immersive, entertaining exhibition which will take fans behind the scenes of their favorite BBC series,” said Paula Al-Lach, head of exhibitions and events at BBC Worldwide.

BBC Earth

BBC Earth is the global brand for all the BBC’s natural history content spanning the last 50 years. The BBC is the largest producer of natural history programming in the world and the BBC Earth brand highlights the vast scale of incredible content which is produced in this genre. Visible across all platforms, TV, DVD, licensing and digital, BBC Earth encourages engagement with current as well as classic programs such as Planet Earth and The Blue Planet. BBC Earth branding is only visible in the UK on commercial products; internationally the BBC Earth brand will appear across all platforms, including TV programmes. BBC Earth is from BBC Worldwide, the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC).

About BBC Worldwide

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has six core businesses: Channels, Content & Production, Sales & Distribution, BBC Magazines, Home Entertainment and Global Brands. In 2009/10, BBC Worldwide generated profits of £145 million (operating profit before specific items) on sales of £1074 million (including Group revenue and the Group’s share of joint-ventures’ revenue).

BBC Worldwide was awarded with the Queen’s Award for Enterprise in April 2009. This prestigious award for International Trade recognised the company’s substantial growth in overseas earnings and its commercial success at outstanding levels, based on 3 years’ trading results, which benefit the UK creative industries and ultimately the licence fee payer.

For more information please visit www.bbcworldwide.com.

About GES

Las Vegas-based Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading provider of exhibition, event and retail marketing services. As a result of its consolidation with Exhibitgroup/Giltspur and Becker Group, GES provides an even wider range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services – all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE and WasteExpo, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. For more information, visit www.ges.com.

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