Bazaarvoice Passes 1,000 Brand Milestone

The world’s most respected companies turn to Bazaarvoice as customer voices drive insights for brands around the globe

AUSTIN, Texas--(BUSINESS WIRE)--Bazaarvoice, the market and technology leader in transforming customer conversations into long-term business value, today announced that more than 1,000 brands now use Bazaarvoice to gain unparalleled business benefits from billions of customer conversations happening around the globe. Within five years of its public launch in early 2006, Bazaarvoice has grown to serve the world’s largest and most well-known brands in 36 countries worldwide, including industry-first pioneers in financial services, automotive, healthcare, and luxury retail. These world-class companies trust Bazaarvoice to consistently innovate ways to drive business transformation and create long-term value by using the social web to improve the way the products are made, marketed, and sold.

“Over the past five years, the social web has shifted power into the hands of consumers – and completely transformed the way that companies do business in the process”

“Over the past five years, the social web has shifted power into the hands of consumers – and completely transformed the way that companies do business in the process,” said Brett Hurt, founder and CEO of Bazaarvoice. “Bazaarvoice and our clients have helped drive this revolution by enabling more than 160 billion customer conversations across a network that connects brands to global consumers, each other, and destinations like Google, Facebook, and Twitter. Our growth is a reflection of our own commitment to innovation, transparency and customer-centricity – and a testament to our ability to translate these same values into real business results for the largest brands in the world.”

“Bazaarvoice and its clients have revolutionized the way that consumers buy and companies sell by building customer conversations into the world’s largest businesses,” said Mike Maples, Jr., managing partner of FLOODGATE who was recently named as one of “Eight Rising VC Stars” by Fortune Magazine. “Bazaarvoice’s brilliance is that it takes the human compulsion to talk and share opinions and transforms it into structured, product-specific content that can be plugged into any business process to make it better. Bazaarvoice has given companies a treasure trove of data that can be used in social, mobile, store, you name it – and the structured approach makes it tremendously valuable for every industry that wants to place the customer first.”

On the path to 1,000 brands, Bazaarvoice has continually created new products, best practices, and strategies to help clients maximize results from their social commerce efforts, and now provides an integrated suite of six products and dozens of modules and capabilities. Bazaarvoice offers more than 50 case studies detailing the ROI of social commerce, including increased conversion and reduced returns through better product design.

Bazaarvoice introduced BrandVoice™ in 2008 and BrandAnswers™ one year later to allow manufacturers to directly engage consumers while they are shopping on the largest retail sites on the web. This network has grown to include the largest consumer destinations on the web, as Bazaarvoice inked an industry-first partnership with Google in April 2010 to bring product reviews to Google search and ads, then announced SocialConnect™ capabilities in June 2010 to weave together brand sites and social networks such as Facebook and Twitter.

The company has also expanded across the globe to support its growing client base. Bazaarvoice opened its first European office in London in March 2007 and now operates offices in Austin, Amsterdam, Düsseldorf, London, Paris, Singapore, Stockholm, and Sydney.

“We were one of the first brands to launch with Bazaarvoice, and the value has grown exponentially over the years that we’ve been working together,” said John Lazarchic, vice president of e-commerce at PETCO. “Bazaarvoice has been a critical partner in helping PETCO transform its business by integrating the passionate voices of our customers and delivering measurable results at every step of the way alongside the vision to change the future of shopping.”

About Bazaarvoice

Bazaarvoice's Software as a Service (SaaS) social commerce solutions have served more than 160 billion pieces of customer-generated content on more than 1,000 brand web sites like Best Buy, Blue Shield of California, Costco, Dell, Macy's, P&G, Panasonic, QVC, and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients' business strategy, proving "social" can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in Amsterdam, Düsseldorf, London, Paris, Singapore, Stockholm, and Sydney. For more information and access to client success stories, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.