One Eleven Software and LATHIAN Offer Integrated eSampling and eDetailing Solutions for Pharmaceutical Companies

Alliance Will Integrate One Eleven’s SampleServer® with LATHIAN’s Solutions

WEST CORNWALL, Conn. & LAKE FOREST, Calif.--(BUSINESS WIRE)--One Eleven Software, a leader in the development of software solutions for healthcare providers (HCPs), and LATHIAN, a leader in delivering integrated non-personal promotions to HCPs via eDetailing and multi-channel marketing, today announced a strategic alliance to combine the industry’s leading eSampling solutions with best-of-breed eDetailing solutions.

“For the past decade, LATHIAN and One Eleven have developed the industry standards for eDetailing and eSampling”

“Our partnership with LATHIAN will help pharmaceutical companies extend their sales forces, providing prescribers the product updates and samples they want and need, when and where they demand them,” said Janet Carlson, Chief Executive Officer and Founder of One Eleven Corporation. “Every week, another pharmaceutical or biotechnology company announces layoffs – whether due to the challenging economy, patent expirations, or emerging healthcare reform. The number of sales reps has plummeted from more than 110,000 to less than 70,000. LATHIAN’s eDetailing solutions (mobile, video, and virtual) and One Eleven’s SampleServer eSampling and mobile sampling software will provide pharmaceutical companies the most advanced technologies available to better leverage their sales reps and deliver value to providers.”

“For the past decade, LATHIAN and One Eleven have developed the industry standards for eDetailing and eSampling,” said Quang Pham, President and Founder, Lathian. “Combining our solutions with One Eleven’s SampleServer will help pharmaceutical companies extend their frequent reach to all prescribers.”

About LATHIAN

Since 2000, LATHIAN’s MyDrugRep.com eDetailing Solutions have served thousands of physicians, over 70 life-science companies, and hundreds of brands ranging from global blockbusters to orphan products. By leveraging our proprietary response database of previous eDetailing participants, LATHIAN helps sales forces gain access to “no-see” physicians, as well as reach other HCPs. LATHIAN is a certified veteran-owned business. Visit us at www.lathian.com.

About One Eleven Software

One Eleven Software, a division of One Eleven Corporation, is a leader in the development of software solutions for healthcare professionals. For the past 16 years, One Eleven has proven that healthcare professionals respond to relevant, remarkable marketing – whether online, mobile, real-time, or social. One Eleven Software’s secure sampling tool, SampleServer®, is the leading eSampling toolset in use today by top pharmaceutical companies. One Eleven’s marketing division, Bridge 6, develops digital, mobile and social marketing solutions and services that target healthcare providers to improve the quality of care. One Eleven is a certified woman-owned business. Headquartered in West Cornwall, Connecticut, One Eleven Corporation and its divisions, One Eleven Software and Bridge 6 can be found on the web at www.oneelevencorp.com, www.oneelevensoftware.com, and www.bridge-6.com.