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http://www.orabrush.com
November 23, 2010 08:15 AM Eastern Daylight Time 

Orabrush Crosses Major Milestone with 30 Million YouTube Channel Views

  • Online Social Media Phenom Has Now Attracted More YouTube Viewers than Perennial Powers Apple and BMW
  • Since Launching in Late 2009, Orabrush also Ranks Fifth among Sponsored YouTube Channels for Number of Subscribers and Has also Gained 265,000-Plus Facebook Fans
  • Social Media Campaign Launches Company into Retail Sales Channels, with More Than $1 Million Sold

PROVO, Utah--(BUSINESS WIRE)--Orabrush, the tongue cleaner that helps cure bad breath, today announced that the company has passed the threshold of 30 million channel views on YouTube.

“We are thrilled to reach this significant YouTube views milestone as we are proving that commerce has an important place and is a unique opportunity on this fantastic platform”

“We are thrilled to reach this significant YouTube views milestone as we are proving that commerce has an important place and is a unique opportunity on this fantastic platform,” said Jeff Davis, CEO of Orabrush. “We are also extremely honored by and grateful for the fun-loving, enthusiastic YouTube viewers that have so quickly placed us in the rarified online company of such great brands as Apple, Fox Movies and BMW. We will continue to provide our viewers with unique and entertaining content to keep our fans tuning in.”

The rapid online ascension of Orabrush has enabled the quirky, irreverent ads on the company’s YouTube channel to collectively garner more channel views than some of the world’s most prolific brands since the first Orabrush ad was introduced in late 2009. In addition, Orabrush currently ranks fifth among sponsored YouTube channels for number of subscribers. In addition to its 30-plus million channel views, the company has added approximately 70,000 YouTube subscribers, and is approaching 270,000 Facebook fans.

Orabrush has been a trendsetter in leveraging its gazelle-like social media performance into the traditional retail arena. The company is establishing a large and growing worldwide retail distributor network with distribution in more than 30 retailers across five different countries—driven by demand from consumers who have seen the Orabrush on YouTube. In addition, the company continues to achieve impressive online sales: more than $1 million in revenue has been sold online to date to 114 countries.

For more information about Orabrush and the Orabrush tongue cleaner, visit www.orabrush.com. For news, promotions and videos, follow Orabrush on Facebook at www.Orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush.

About Orabrush

Created by Dr. Robert Wagstaff (“Dr. Bob”) in 2000, Orabrush (www.orabrush.com) is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath—90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 30 million YouTube channel views and more than 265,000 Facebook fans, the brand has launched into 114 countries in the past year. Orabrush is the fifth most subscribed sponsor channel on YouTube and is rapidly expanding to retail stores to meet the needs of engaged consumers globally.

Contacts

Orabrush Public Relations
David Olsen, 801-461-9786
dolsen@methodcommunications.com
Jacob Moon, 801-461-9797
jacob@methodcommunications.com

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