LOS ANGELES--(SVnetwork announced today that Anna Seibert has joined the company as SVP of Sales Development. Seibert will staff and lead a category sales team to drive revenue for the growing performance brand advertising company that now reaches over 200 million unique users every month.)--
“Anna’s expertise is key to SVnetwork being able to work deeper with agencies in achieving their goals in social media”
Seibert will work with agency holding companies and clients across industries to develop category-specific solutions to maximize the impact of their digital media buys with SVnetwork’s engagement advertising platform. Reporting to CRO Nick Loria in New York, Seibert comes to SVnetwork from AOL where she was VP of Agency Development for AOL Advertising, handling accounts such as Disney, American Express, Delta, Kraft, InterContinental Hotel Group, GM, and Wal-Mart.
“Anna’s expertise is key to SVnetwork being able to work deeper with agencies in achieving their goals in social media,” said Jay Samit, CEO of SVnetwork. “Anna and her team will be critical to educating high-level agency personnel and CMOs about the cost-effectiveness of our value exchange engagements and the virality achieved with our cost-per-engagement model.”
SVnetwork powers an extensive platform that delivers engagements for major advertisers including Amex, Microsoft, Disney, Toyota, and Procter & Gamble to consumers across leading publishing, gaming, and social media sites. SVnetwork’s pay-for-performance model adds real people, not impressions, to the conversation between brands and the audiences they serve. By tapping into individuals’ motivations, engagements on the SVnetwork provide meaningful value-exchanges at a scale unrivaled by any other ad platform.
Seibert comes to SVnetwork from AOL where she was VP of Agency Development for AOL Advertising working with key accounts including Disney, American Express, Delta, Kraft, InterContinental Hotel Group, GM, and Wal-Mart. She was responsible for building relationships with and growing revenue from several key agency holding companies across North America and abroad. Seibert joined AOL in early 2006 as AOL Advertising’s Travel Category Director, overseeing the company’s national strategy for the travel industry and for MapQuest. For the past two years, Seibert managed the Category Development group for AOL Advertising. Prior to AOL, Seibert spent over six years at Yahoo! where she held various high level ad strategy and direct sales positions and served as a member of Yahoo!’s Global Alliance team working with such brands as Sprint, AT&T, and HP.
About SVnetwork (www.svnetwork.com)
Reaching over 200 million unique consumers every month, the SVnetwork provides the most effective way for brands to reach, engage, and spread messages through a targeted audience of hyper-connected consumers in social media. The SVnetwork’s pay-for-performance advertising model maximizes share-of-voice by giving brands a unique way of interacting with individuals and the content they publish. Within the SVnetwork is SocialVibe, the leading social media utility that empowers individuals to make a positive, measurable impact for the charity of their choice by completing branded activities online. SVnetwork is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, CA.