Research and Markets: Technology User Profile Overview Report

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/573021/technology_user_pr) has announced the addition of the "Technology User Profile Overview Report" report to their offering.

Fickle tech consumers choose their own way, often using only a fraction of what is possible. While some events are part of true long-term trends, most tech success stories are rendered to the status of hype, myth, or misinformation. Distinguishing fact from fancy and niche from mainstream sets apart the informed from the less successful.

During a simultaneous global economic downturn and release of widely publicized tech products, American consumers are again shifting their usage patterns, this time in seemingly unexpected ways. Bucking the mainstream, segments are creating their own unique balance between Smartphones and Basic Mobile Phones, Mobile and Desktop PCs, and how they print and share documents and images. Furthermore, both elite and pedestrian, experienced and newbie, and young and old consumers are shifting the ways they use technology and consumer electronics products for their entertainment, communication, productivity, shopping, imaging and storage.

How market adoption actually happens today confounds the simple one-dimensional portrayal of early adopters setting the stage for later adopters. Despite the collective effervescence of some media and opinion analysts, consumers themselves define what a fad is what is a true trend. Now is a time of both opportunity and danger, where information based on more than assumptions can make a serious difference.

The MetaFacts Technology User Profile Overview Report, now in its 28th successive year, delivers, in a concise format, analysis of major technology industry myths and trends, key market factors, top-level market shares, and market segmentation, all linked to solid market data. The comprehensive information package includes a concise qualitative executive summary coupled with a deeper dive, revealing a full quantitative understanding.

For even more profound and customized understanding, subscribers to the Overview Report are also granted discounted access to the full Technology User Profile datasets, interactive tools, ongoing analysis and other deliverables.

This report is a unique work designed to help companies formulate their strategies based on solid information about which groups of consumers are and are not using which technology and how they use it. It is a complement to often-conflicting tactical pronouncements by opinion analysts or hype from media-fueled myths. It delivers to the bottom line beyond what consumers might do or should do to a knowing of what they actually are doing.

Key Topics Covered:

Charts, graphs, and corresponding cross-tabulations

• Demographics
• PC Section
• Internet
• Mobile Phones
• Printers
• Printer Media
• Peripherals & Consumer Electronics
• Software
• Product Usage Section

Myths or Facts addressed in the Executive Summary-

• Myths or Facts about PCs
• Myths or Facts about the Internet
• Myths or Facts about Printers
• Myths or Facts about Smartphones
• Myths or Facts about Basic Mobile Phones
• Myths or Facts about Wireless Carriers

Companies Mentioned:

• Acer
• Alltel
• Apple
• ASUS
• AT&T
• Canon
• Dell
• Epson
• Facebook
• Google
• Hewlett-Packard
• HTC
• IBM
• Kodak
• Leap
• Wireless
• Lenovo
• Lexmark
• LG
• + Others

For more information visit http://www.researchandmarkets.com/research/573021/technology_user_pr