Informed Medical Decisions Receives Full CORE Accreditation by URAC

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Informed Medical Decisions, Inc. (InformedDNA) announced today that it has been granted Full CORE Accreditation by URAC, an independent, nonprofit health care accrediting organization dedicated to promoting health care quality through accreditation, certification and commendation.

“Quality health care is crucial to our nation’s welfare and it is important to have organizations that are willing to measure themselves against national standards and undergo rigorous evaluation by an independent accrediting body.”

The Core standards are the foundation of URAC accreditation. The standards address several key organizational functions, including: organizational structure; staff qualifications; training and management; oversight of delegated activities; quality management; and consumer protection.

“When we launched InformedDNA, we knew URAC accreditation was something we would pursue, so our organization was built with these industry standards in mind,” stated David Patrick Nixon, CEO of Informed Medical Decisions. “URAC Accreditation and our recent recognition for URAC 2010 Best Practices in Consumer Empowerment are a testimony to our company-wide commitment to delivering quality patient experiences. Through the URAC accreditation process we gained a deeper understanding of our Company and our customers -- we know what it takes to perform at our best and have a road map for continuous improvement,” Nixon continued.

“By applying for and receiving URAC accreditation, Informed Medical Decisions has demonstrated a commitment to quality health care,” said Alan P. Spielman, URAC president and CEO. “Quality health care is crucial to our nation’s welfare and it is important to have organizations that are willing to measure themselves against national standards and undergo rigorous evaluation by an independent accrediting body.”

About Informed Medical Decisions, Inc. www.informedDNA.com

Informed Medical Decisions is the largest independent U.S. provider of genetic counseling services, with a diverse team of board-certified geneticists and genetic counselors. In addition to direct patient care in most genetics specialties and sub-specialties, the privately-held company consults with employers, health plans, government agencies, medical centers, ancillary healthcare companies and laboratories seeking to better understand genomic health and its implications for their organizations and the healthcare system overall.

About URAC www.urac.org

URAC, an independent, nonprofit organization, is a leader in promoting health care quality through accreditation and certification programs. URAC's standards keep pace with the rapid changes in the health care system, and provide a mark of distinction for health care organizations to demonstrate their commitment to quality and accountability. Through its broad-based governance structure and an inclusive standards development process, URAC ensures that all stakeholders are represented in setting meaningful standards for the health care industry.