OMAHA, Neb.--()--Women may be feeling more financially challenged than men, but their commitment to financial goals continues to rise for the third straight year, according to the annual New Year’s Resolution Survey released by TD Ameritrade Holding Corporation (NASDAQ: AMTD).
“Taking part in a financial seminar or having a portfolio review completed are easy steps anyone can take to ensure they are on the right track.”
Sixty-eight percent of women resolve to save more money in 2011, up from 66 percent of women who resolved to do the same in 2010 and 60 percent in 2009. This compares to 62 percent of men who resolved to save more money in 2011 and 59 percent who resolved to do the same in 2010 and 2009.
In addition, more women are expressing economic optimism, as 60 percent describe their financial outlook for 2011 as uncertain, but hopeful the economy is on the rebound, compared to 50 percent of men.
However, despite their hopeful economic outlook, women are less certain of their ability to reach their personal financial goals. In fact, more men (39 percent) than women (27 percent) said they are confident they can realistically achieve a resolution to contribute regularly to an IRA in 2011.
Perhaps the uncertainty among women stems from a lack of financial progress made in recent years. Of those who reported they were less likely to make a financial New Year’s resolution this year than last year, 50 percent of men said they are in a better financial situation this year, compared to just 29 percent of women.
“Women are in a much better position than they realize,” said Nicole Sherrod, managing director, TD Ameritrade. “Their saving behaviors show that they are on the right track. The next step is for them to take that same financial mindset and take action in their long-term savings and investments.”
Despite some minor challenges, Sherrod insists that difficult circumstances should not interfere with financial plans.
“Even if your New Year’s resolutions aren’t financially-focused, we recommend investors, particularly women, do all they can to remain focused on their financial progress,” said Sherrod. “Taking part in a financial seminar or having a portfolio review completed are easy steps anyone can take to ensure they are on the right track.”
Investors who are looking to assess their level of retirement preparedness and put long-term financial plans in place should visit TD Ameritrade’s online retirement center for more information.
About the Survey
These results are based on a survey conducted by Infogroup | ORC of Princeton, New Jersey on behalf of TD AMERITRADE. One thousand nine (1,009) adults participated in a telephone survey conducted September 18 - 20, 2010. The margin of error in this survey is ±3.1 percentage points. This means that in 19 cases out of 20, survey results based on 1,009 respondents will differ by no more than 3.1 percentage points in either direction from what would have been obtained by seeking the opinions of all adults living in the United States age 18 and older. Infogroup | ORC and TD AMERITRADE are separate, unaffiliated companies and are not responsible for each other's products and services.
About Infogroup | ORC
Infogroup | ORC is a leader in global market research with expertise in Information Technology and Telecommunications, Healthcare, Financial Services, Public Services and Consumer Behavior. For more information, visit www.opinionresearch.com .
About TD AMERITRADE Holding Corporation
TD AMERITRADE Holding Corporation (NASDAQ: AMTD), through its brokerage subsidiaries,(1) combines innovative trading technology, easy-to-use-and-understand trading tools, investment services, investor education and superior client service to create a market-leading financial services experience. Now home to the award-winning thinkorswim trading technology(2) and the Investools investor education program, TD AMERITRADE provides millions of retail investors, traders and independent registered investment advisors with the tools, service and support they need to help build confidence in today’s rapidly changing market environment. For more information and resources for journalists, please visit the TD AMERITRADE newsroom at www.amtd.com. (1)TD AMERITRADE, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org), NFA (www.nfa.futures.org), TD AMERITRADE Clearing, Inc., member FINRA/SIPC.
(2) thinkorswim, prior to joining TD AMERITRADE, earned 4.9 stars, the top score, in the category “Trading Technology”, and was rated #1 overall online broker in Barron’s ranking of online brokers, 3/15/2010. thinkorswim was evaluated versus others in eight total categories, including trade experience, trading technology, usability, range of offerings, research amenities, portfolio analysis and reporting, customer service and education and costs. thinkorswim topped the list in 2006, 2007, 2009, and 2010 with the highest weighted-average score. Barron’s is a registered trademark of Dow Jones & Company © 2006–2010.