Mompreneur Appeals to the Creative Side of Power Moms Who Want to Give Something Truly Special

Expressions Gift Factory is Born for Busy Moms Who Want to Customize Gifts for All Occasions While Adding Their Own Creative Touch

MIAMI--(BUSINESS WIRE)--A recent Nielson Online study cited the special category of Power Moms- an active online population – as wielding more influence than ever before. A South Florida entrepreneur and power mom herself is delivering what a power mom wants -- the ability to order customizable gifts with a creative flair for all occasions. Expressions Gift Factory is the brainchild of thirty-one year old pastry chef and soccer mom of two children, Angie Rosing.

“Today, customization and personalization is one of the most important strategies of connecting with moms.”

Rosing combined her talent and creativity and her desire to balance her active work and family life to create Expressions Gift Factory, an online site that allows visitors the opportunity to customize gifts for any occasion. Anyone can apply their own creative touch to items such as cookie and candy bouquets, baby lollipops and bears-in-a-balloon mementos that say Congratulations, Get Well, Happy Birthday or simply demonstrates to the recipient that you care enough to send something special.

According to BSM Media CEO and author of Mom 3.0: Marketing With Today's Mothers by Leveraging New Media & Technologies, Maria T. Bailey, “Today, customization and personalization is one of the most important strategies of connecting with moms.”

Thanks to the wide selection of items featured on Expressions Gift Factory, customers are able to create millions of gift combinations. Expressions Gift Factory is also a one-stop solution for corporate customers who want to be able to send something special to their very best clients featuring their company logo.

“I wanted to create a business where I could put my love for art and food decoration to use while enabling women the opportunity to be creative with their gift giving themselves,” said Rosing.

Expressions Gift Factory is also enabling a different kind of gift giving. One percent of any purchase will be donated to any one of three charities of the customer’s choice: Women in Distress, Make-A-Wish Foundation and The Humane Society of the United States.

“It’s an exciting time for moms as the Internet has empowered and inspired us to fulfill our dreams and be a part of a growing community of influential moms who do a lot more online,” adds Rosing.

As a special launch promotion, Expressions Gift Factory is offering a 10% discount with any order. Customers just add the code “Expressions” at check out to take advantage of this limited time offer.

About Expressions Gift Factory

Created by a mom for moms, Expressions Gift Factory is a one-stop, personalized gift-giving site for all occasions. From cookie and candy bouquets and from bears in a balloon to baby lollipops filled with goodies, all gifts are custom-made and delivered directly to any point in the United States. Thanks to the wide selection of items featured on Expressions Gift Factory, customers are also able to create millions of gift combinations that even include personalized items. For more information, visit www.expressionsgiftfactory.com.

Note to editors: Photos available upon request