iT’Z Acquires the Assets of the Euless and Pasadena, Texas Lido Entertainment Locations

DALLAS, Texas--(BUSINESS WIRE)--iT’Z, the leader in family entertainment announced today the acquisition of the assets of the former Incredible Pizza locations in Euless and Pasadena, Texas from a former franchisee.

“We are very excited to expand our brand in these new locations. These acquisitions, along with planned new future store growth will provide great opportunities for our current and future team members”

“We are very excited to expand our brand in these new locations. These acquisitions, along with planned new future store growth will provide great opportunities for our current and future team members,” said iT’Z CEO W. Mark Moore.

The International Association of Amusement Parks and Attractions (IAAPA) recognized iT’Z Houston location as the Top Family Entertainment Center (FEC) in the World in 2009.

iT’Z Euless and Pasadena will offer a variety of favorites on their expansive all you care to eat buffet. In addition, guests will enjoy over 150 of the latest redemption and video games, bumper cars, mini-bowling and indoor go-karts. Guests may also enjoy eating in one of four themed dining rooms.

iT’Z will be making significant capital expenditures in new interior décor as well as new games and attractions over the next few months.

“These locations were a natural fit for our company,” said Brian Cohen, Vice-President of Operations. “Our mission is to create a fun experience for families and we plan to do that in these locations while providing a great value to our guests.”

For more information about iT’Z Family Food & Fun, visit www.itzusa.com.

About iT’Z Family Food & Fun

iT’Z is where families come to eat and play! iT’Z offers guests a full and balanced buffet with a variety of options including pizza, pasta, soup, salad and desserts. iT’Z provides high-quality food, themed dining rooms, video games, amusement rides, 10-pin string bowling and party facilities. The Colorado Springs Gazette recognized iT’Z as the number one place in Colorado Springs to host birthday parties, sports banquets, group events and award ceremonies. IT’Z Family Food and Fun in Houston, TX won the 2009 Top Family Entertainment Centers (FECs) of the World Award from IAAPA. The company currently operates locations in Albuquerque, NM, Houston, TX, Pasadena, TX, Euless, TX and Colorado Springs, CO and is evaluating sites all over the United States.