Global Cash Access to Demo Business Intelligence Tool and Introduce New Cash Access Product for Casinos at G2E

G2E 2010

LAS VEGAS--()--Global Cash Access (NYSE: GCA), a global provider of innovative cash access solutions and data intelligence for the gaming industry, announced today that it will be showcasing its recent innovations in marketing technology and cash access products at Booths #2221 and #2719 at this year’s Global Gaming Expo (G2E), being held at the Las Vegas Convention Center from November 16-18.

At Booth #2221, GCA will demonstrate its proprietary marketing and business intelligence tool, Casino Share Intelligence™ (CSI), which is a Web-based data analysis platform providing fast, detailed access to “share” trends in a subscriber’s market through a secure internet dashboard. CSI provides gaming operators with a unique method of evaluating the success of existing and future marketing strategies by better understanding the gaming habits of its patrons. CSI also provides weekly trended market reports, including, market share, wallet share, patron share, and the top patron module, a proprietary diagnostic tool that enables gaming operators to proactively take action before a patron defection occurs.

GCA will be hosting the “GCA Vault” at Booth #2719, an invite-only, private viewing booth where GCA will unveil the first significant innovation arising from the combination of its core products and its newly acquired Western Money Systems products.

Scott Betts, GCA’s president and chief executive officer stated, “We are very excited to demonstrate the power and advantage that we believe Casino Share Intelligence will provide to a casino operator’s marketing and finance departments. Additionally, we believe that the product innovations that we have been able to develop as a result of our acquisition of Western Money Systems will be very well received by casino management and is simply ‘must see’ technology.”

GCA will also showcase its suite of cash access solutions, including QuikTicket, which will allow casino patrons to have the choice of receiving either cash or a slot ticket when completing ATM transactions. Also on display will be GCA’s QCP Xpress technology, which will provide for the processing of a GCA cash access transaction through a state-of-the-art identification reader and for the electronic deposit and settlement of the transaction. Said Betts, “Our objective is to provide the gaming operator with a suite of services that collectively reduce cash handling expenses, improve security for both the gaming operator and the patron and provide the patron the most efficient method of funding their in-casino activities.”

Please visit GCA at Booths #2221 and #2719 to meet with a GCA representative to learn about these products and more.

About Global Cash Access, Inc.

Las Vegas-based Global Cash Access, Inc. (“GCA”), a wholly owned subsidiary of Global Cash Access Holdings, Inc. (NYSE:GCA), is a leading provider of cash access products and related services to over 1,100 casinos and other gaming properties in the United States, Europe, Canada, the Caribbean, Central America and Asia. GCA's products and services provide gaming patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card transactions, credit card cash advances, check verification and warranty services, and Western Union money transfers. Through Western Money Systems, a wholly owned subsidiary, GCA is a leading manufacturer and distributer of cash handling devices and related software. GCA also provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. More information is available at GCA's Web site at www.gcainc.com.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual events or results to differ materially from those anticipated by such forward-looking statements include, without limitation, statements regarding the expected benefits of Casino Share Intelligence, our ability to commercialize and market our product innovations or QuikTicket, the expected commercial, economic and security benefits of our product innovations or QuikTicket, the receipt of required approvals from the Visa and MasterCard card association and the success of the required field trial in Nevada of QuikTicket. These forward-looking statements are not guarantees of future performance and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the results implied or contemplated by the forward-looking statements. These forward-looking statements are subject to the risks detailed in the Company’s filings with the Securities and Exchange Commission, including the most recently filed Form 10-Q or 10-K, as applicable. The Company does not intend or assume any obligation to update any forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this press release.

Contacts

ICR
Investor Relations:
Don Duffy, 203-682-8200
IR@gcamail.com
or
Media Relations:
Athena Morales-Wortman, 646-277-1225
Athena.MoralesWortman@icrinc.com

Contacts

ICR
Investor Relations:
Don Duffy, 203-682-8200
IR@gcamail.com
or
Media Relations:
Athena Morales-Wortman, 646-277-1225
Athena.MoralesWortman@icrinc.com