LIVESTRONG.COM Partners with LIVESTRONG Fitness to Offer Personalized Cardio Training and Programming from Celebrity Trainer Peter Park

SANTA MONICA, Calif.--(BUSINESS WIRE)--LIVESTRONG^SM.COM, a Demand Media property and destination for nutrition and fitness-related information, announced today that it is partnering with LIVESTRONG Fitness to introduce a brand new fitness experience, encouraging people to live a better life.

“We strive to create fitness products that offer more useful and meaningful features that will help people improve and even enjoy their workout.”

New LIVESTRONG Fitness cardio products, including treadmills, ellipticals and bicycles, feature personalized programming designed by Peter Park, LIVESTRONG.COM fitness contributor and Lance Armstrong’s strength & conditioning coach. The equipment comes equipped with Livetrack Interactive™ USB technology allowing users to:

Reach their goals faster with custom training plans designed by celebrity trainer Peter Park
Track workouts on the MyPlate feature of LIVESTRONG.COM
Download new LIVESTRONG® Fitness cardio programs every quarter on LIVESTRONG.COM

“The free training plans that I designed are highly effective and can easily be uploaded from LIVESTRONG.COM to a LIVESTRONG Fitness cardio machine,” said Peter Park. “With the help of these personalized programs, people can train like my celebrity clients and achieve similar results, without setting foot in a gym.”

“We’re excited to partner with LIVESTRONG.COM to bring people a new way to get more out of their fitness routines and live a better life,” said Mike Olson, Executive Vice President at Johnson Health Tech, the manufacturer of LIVESTRONG Fitness equipment. “We strive to create fitness products that offer more useful and meaningful features that will help people improve and even enjoy their workout.”

In addition to tracking LIVESTRONG Fitness workouts, users can track outdoor workouts and daily food consumption by using MyPlate Calorie Tracker, LIVESTRONG.COM’s food and fitness tracking tool. MyPlate allows users to search the largest food and fitness library, helping them track calories, make healthy lifestyle decisions, and achieve weight loss goals.

“LIVESTRONG.COM motivates people to stay fit every day,” said Dan Brian, General Manager of LIVESTRONG.COM. “We continuously strive to offer our community new and accessible ways to reach their fitness and nutrition goals to live a healthier life.”

To further encourage users to reach their daily and long-term goals, LIVESTRONG.COM is launching the “Dare to Get Moving” promotion. LIVESTRONG.COM will reward one deserving LIVESTRONG.COM user with a LS10.0T treadmill, provided by LIVESTRONG Fitness. Entrants can win by telling their own story on LIVESTRONG.COM from November 3^rd through November 17^th. From a working mom of three to the entrepreneur who is out to conquer it all, the winner must convince LIVESTRONG.COM why his or her busy, on-the-go lifestyle is the most deserving of a LS10.0T treadmill.

About LIVESTRONG^® Fitness

LIVESTRONG Fitness is part of Johnson Health Tech, the third largest fitness equipment manufacturer in the world, is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, AFG, Horizon Fitness. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment.

About LIVESTRONG.COM

LIVESTRONG.COM inspires and empowers people to achieve their daily goals around living healthy. The site connects visitors with useful tools, trustworthy information and a passionate, engaged community of likeminded people, who are willing to share their experiences. For additional information about LIVESTRONG.COM, please visit: www.livestrong.com.

About Demand Media

Demand Media, Inc., is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 90 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, visit: http://www.demandmedia.com.

LIVESTRONG is a trademark and/or registered trademark of the Lance Armstrong Foundation in the United States and/or other countries. Demand Media, Inc. and Demand Media are trademarks and/or registered trademarks of Demand Media, Inc. in the United States and/or other countries. All other trademarks may be trademarks of their respective owners.