Groupon Launches in Allentown-Bethlehem Market

Upcoming Features Include Hair Salon, Middle Eastern Cuisine and Segway Tour

ALLENTOWN, Pa.--(BUSINESS WIRE)--Groupon (www.groupon.com), a shopping website that offers a daily deal on the best local goods, services and cultural events in more than 250 markets around the world, launched in the Allentown-Bethlehem market on October 18, 2010.

“We offer the consumer a great deal they can't get anywhere else and deliver the sales directly to the merchant.”

"A market rich in history with a diverse collection of dining destinations, museums, music venues and shopping districts, Allentown-Bethlehem is an excellent match for the Groupon model," said Rob Solomon, president and chief operating officer of Groupon. "We look forward to helping residents save money on the best things to do, eat see and buy, while bringing a quality stream of new customers to top local merchants."

Using the principles of collective buying, Groupon negotiates unprecedented discounts with popular businesses. Groupon subscribers get free daily emails alerting them to the deals. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Groupon has created a powerful new marketing vehicle for local merchants. This innovative approach to e-commerce has brought millions of dollars in new revenue to local businesses while saving more than $600 million for subscribers across North America.

"Groupon brings buyers and sellers together in a fun and collaborative way," said Solomon. "We offer the consumer a great deal they can't get anywhere else and deliver the sales directly to the merchant."

During its first week in the Allentown-Bethlehem market, Groupon's featured deals included a massage package, historic walking tour and an Irish pub. Upcoming deals include a hair salon, Middle Eastern cuisine and a segway tour. The Allentown-Bethlehem market joins Philadelphia and Pittsburgh as Pennsylvania's third Groupon market.

About Groupon

Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 250 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering nearly 200 deals daily throughout the United States and Canada. For more information, visit http://www.groupon.com.

To get Groupon's daily free email for the best in your city, subscribe at http://www.groupon.com.

For more information on Groupon apps for the iPhone and Android, visit http://www.groupon.com/mobile.

To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.