$100,000 Up for Grabs Through Sprite® Refresh Your School Playground Sweepstakes

Submit My Coke Rewards Points to Help Your Local K-12 Schools Win One of Two $25,000 Playground Makeovers or $5,000 Towards Physical Education Equipment

ATLANTA--()--What’s a school playground without a slide, monkey bars or swing set? How old is the physical education equipment at the schools in your community? Sprite is working to keep students physically active at school with the second Sprite Refresh Your School Playground Sweepstakes. From now through November 30, Sprite is giving schools across the United States the opportunity to win one of two $25,000 school playgrounds or one of 10, $5,000 runner-up prizes that can be used towards athletic equipment. Community members can donate points to their schools by entering the code found on any of their 13 favorite participating Coca-Cola products at www.mycokerewards.com.

“We are excited to bring back the Sprite Refresh Your School Playground Sweepstakes to rally parents and community members to help schools obtain the physical fitness equipment students need to stay active,” said Caren Pasquale Seckler, Non-Cola Brands, Coca-Cola North America. “Even more, all of the schools that receive donated points can use them for much needed sports equipment and school supplies through the My Coke Rewards for Schools program year round.”

St. Benedict Cathedral School in Evansville, Ind. was the grand prize winner of the first Sprite Refresh Your School Playground Sweepstakes held during the 2009-2010 school year. The school was awarded a $25,000 playground makeover made of recyclable material and is currently working with Sprite to select playground equipment for construction in the coming months.

“We are thrilled to have won the Sprite Refresh Your School Playground Sweepstakes and are anxiously awaiting the day when our students use the new equipment to stay active when outside,” said Sister Karlene Sensmeier, St. Benedict Cathedral School. “We thank Sprite for this wonderful opportunity as well as our parents and community members who worked together to donate the points that helped us win.”

Schools registered in the My Coke Rewards program, and who receive donated points between October 1 and November 30, will be eligible to win one of two $25,000 playground makeovers made from recycled materials or one of 10, $5,000 prizes for athletic equipment. For every five My Coke Rewards points donated, the selected school will earn one sweepstakes entry to the Sprite Refresh Your School Playground Sweepstakes. Sprite will work with the winning school to remove all old equipment and will design, ship and install the new playground. Schools that are not currently registered for the My Coke Rewards program can receive point donations, but will not earn entries for the sweepstakes unless officially registered by a school administrator. For more information on how to register a school please visit www.mycokerewards.com/schools.

About My Coke Rewards for Schools

Accredited K-12 schools (public and private) located within the 50 United States and, the District of Columbia are eligible to take part in the My Coke Rewards for Schools program. A full list of eligible schools can be found at mycokerewards.com/schools. Schools must be registered in the program to receive points and to have the opportunity to redeem much needed supplies. Community members are urged to contact their local school principal or a faculty staff member if their school is not registered. Additionally, members of the community are encouraged to register for My Coke Rewards and donate their My Coke Rewards points to their local schools to enable schools to get new equipment without tapping into their own budgets. Schools do not have to carry Coca-Cola products to be eligible earn or receive My Coke Rewards points.

About My Coke Rewards

My Coke Rewards is open to legal residents of the 50 U.S. (and D.C) age 13 and over. With more than 14 million registered members, www.mycokerewards.com is one of the top consumer packaged goods loyalty website and the number one beverage website in the U.S. My Coke Rewards helps consumers find lots of little things that put a smile on their face every time they enjoy a Coca-Cola product. By purchasing any participating products -- found in a variety of brands and sizes, and through bonus offers on cups, scratch cards and coupons, consumers can accumulates lots of points. Then members can easily redeem rewards or donate points to their local school and it all starts with a visit to www.mycokerewards.com. As of January 2010, My Coke Rewards members have entered more than 1 billion codes from participating brands. Visit www.mycokerewards.com for full details.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 14 billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

Contacts

Coca-Cola Refreshments
Gorki De Los Santos, 404-676-3255
gdelossantos@na.ko.com

Release Summary

Submit My Coke Rewards Points to Help Your Local K-12 Schools Win One of Two $25,000 Playground Makeovers or $5,000 Towards Physical Education Equipment

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Contacts

Coca-Cola Refreshments
Gorki De Los Santos, 404-676-3255
gdelossantos@na.ko.com