Groupon Launches in Springfield

Upcoming Features Include Dance Lessons and Local Pub

SPRINGFIELD, Mass.--(BUSINESS WIRE)--Groupon (http://www.groupon.com), a shopping website that offers a daily deal on the best local goods, services and cultural events in more than 250 markets around the world, recently launched in Springfield.

“Groupon brings buyers and sellers together in a fun and collaborative way”

“Springfield features a diverse collection of restaurants, museums, and recreational attractions that make it an ideal match for the Groupon model,” said Rob Solomon, president and chief operating officer of Groupon. “We will offer residents unbeatable deals on the best that Springfield has to offer, while introducing a new stream of quality customers to local businesses.”

Using the principles of collective buying, Groupon negotiates unprecedented discounts with popular businesses. Groupon subscribers get free daily emails alerting them to the deals. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Groupon has created a powerful new marketing vehicle for local merchants. This innovative approach to e-commerce has brought millions of dollars in new revenue to local businesses while saving more than $570 million for subscribers across North America.

“Groupon brings buyers and sellers together in a fun and collaborative way,” said Solomon. “We offer the consumer a great deal they can’t get anywhere else and deliver the sales directly to the merchant.”

Recent featured deals in Springfield included Mexican cuisine, a hair salon and a yoga studio. Upcoming deals include dance lessons and a local pub. Springfield joins Boston as Massachusetts’ second Groupon city.

About Groupon

Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 250 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering nearly 200 deals daily throughout the United States and Canada. For more information, visit http://www.groupon.com.

To get Groupon’s daily free email for the best in your city, subscribe at http://www.groupon.com.

For more information on Groupon apps for the iPhone and Android, visit http://www.groupon.com/mobile.

To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.